title graphic
Finding our voice Miscellaneous

Now that Mike is our manager of new media and officially championing blogging and podcasting at University News, I have someone to talk to about the blog and the visions I’ve had for it. Someone who has no choice but to listen to my ideas. Heh heh.

One of the things that’s been on my mind is our need to each find our blogging voice and focus.

I knew when we started this endeavor that eventually the blog as a whole would find its focus. But now, to make it fun and vibrant, we each need to find ours. Here’s a related article from Blog Business World, another from Bad Example, both from 2004 although still quite applicable, and a more recent one from the Web Design Resource Guide on informit.com.

Part of what makes the news team successful is that we come from a variety of backgrounds. Paul and Kelly both came from TV. Mike was a radio guy (hence the photo of him with his old timey radio). Susan G., Marcia and I were all newspaper journalists. And Bob, he was the D&C Metro editor.

We also tend to have different passions – Mike’s is still radio, but he also used to singlehandedly produce a PR Tips newsletter for the folks in the colleges he covers. I’m a tecchie. I love all this geeky technology stuff. So does Pete, our grad student web developer. So it makes sense for us to write about those things that interest us and that we understand.

Bob, as in his job, tends to blog about broader issues. Paul is our director and handles the day-to-day news stuff, helping us land great coverage in local and national media. So he blogs about it. Even still, it’ll be more arresting reading once he finds his blogging voice. Paul in the office is a riot, full of sarcastic wit and a quick laugh. Paul on the blog…he got close in his Running Man entry.

Mike’s blog posts sound a lot like…Mike in person. He’s a thoughtful guy, rarely rushing to make decisions, often quite deliberate in his writing and work. When I read Mike, I hear Mike.

Me? I’m a bit of a brain-dump blogger (sorry Mike). I do think about what I write before I write it, just like I think about what I’m going to say – sometimes pondering too long and missing the opportunity entirely. But I also operate on impulse and intuition. I enjoy inspiration and, when I don’t find any, just make my fingers plunk out the words on the keyboard and often find it comes out rather well. I tend to tease and bring out the light side of situations. I used to consider myself the office morale officer, redecorating people’s offices when they went on vacation, throwing soft squishy stress balls to make someone laugh and bringing in peanut butter cups and chocolate.

As for the rest of the crew, Mike and I get to band together and help everyone brainstorm what it is that they like to write about so they have something to focus on and can get blogging. Perhaps Kelly can offer her famous sound bytes of random wacky quotes she hears, Vienna can give the behind-the-scenes look on the News & Events meeting and designing process, and Will can write about politics and then use this as a forum to run for govenor (you know you want to, Will ;).

  1. Justin Thorp
    Apr 26

    When I met you guys for lunch, I totally wondered how similar your personalities would be to "the voice" of your blog entries. For the most part, your personalities were shown through really well in what you wrote prior to our lunch.

    Finding your voice is HUGE. When I read a blog, I want to get to know a person. While reading their blog, I want to feel like I am sitting down and having a beer with them.

    -fellow brain dump blogger

  2. Bob Finnerty
    May 05

    Will for Governor 2010!!! I can see it now:

    Legalized gambling, low SUNY Tuition, tax breaks for all!! I volunteer Sil as his media manager/advisor.

  3. Mike Saffran
    May 05

    Are you sure you meant tax breaks? Isn't Will a Dem?


  4. Silandara Bartl
    May 05

    Thanks, Bob. I might have just become a US citizen so I can vote now, but I'm not sure politics are quite up my alley. His campaign would end up being all friendly and honest, kissing lots of babies, visiting the sick and elderly and saying nice things about his competition. ;)

  5. The Tiger Beat
    May 12

    More on who we are and what we do: Are we reporters or spinmeisters?

    Last time, I explained what we do in University News Services (see More on who we are and what we do). Here’s the crib sheet: Media relations This time, I’ll expand on who we (collectively) are. As Silandara recently wrote,...

  • About Us

    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
  • Browse by Category

  • Browse Archive

  • Browse by Author

  • Full Archive

Entries RSS Comments RSS