We spend most of our time toiling behind the scenes so that others can capture the glory. We accept that. It’s the nature of public relations.
That said, the Public Relations Society of America offers us an opportunity each year to bask in the spotlight. The Rochester chapter of PRSA held its ceremony for the 2006 PRism Awards on June 8, and RIT enjoyed quite a night.
University News took home four PRism Awards in the categories of newsletter for News & Events, video news release for “Ultimate Hacking Contest,” feature story for “Life After Death,” and photography for “Sweet Success.”
Also, congratulations to NTID Media Relations for winning a PRism in the editorial/op-ed category for a column on the American Disabilities Act, which appeared in USA Today.
Yeah, I know, we rock!