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Getting a placement—how RIT ‘gets in the news’ News hits

People know about RIT—not just in Rochester, or in the Northeast, but all across the country and internationally.

As a result of the RIT’s strong reputation, many notable news stories simply happen, like yesterday’s announcement by Congressman Tom Reynolds of a $1.1 million donation of U.S. Labor Department funds to help create a regional education and training institute for the food and beverage manufacturing industry.

A second way RIT makes the news is through ProfNet, a national service that sends requests from reporters throughout the country, looking for experts to be interviewed for stories they’re working on. Here’s an example…

This past summer, Professor Sam McQuade was quoted in a story about safe internet surfing in The Detroit News. The Associated Press also quoted McQuade in a story about athletes on the internet, which ran in several national publications, including the Richmond Times-Dispatch.

While ProfNet does provide great leads that often result in RIT personnel or programs making the news, not all requests for experts are relevant to the RIT community or academia. In other words, for every reporter requesting an expert to comment about credit cards, there are three reports looking for a source to discuss anything and everything—from ‘Madonna’s baby adoption’ to ‘making the perfect stir-fry’.


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