Coming to a theater…make that a PC….near you.
First, RIT students were making national headlines when the Recording Industry Association of America cracked down on students who were illegally downloading audio files. Now the Motion Picture Association of America is getting tougher with college students in copyright infringement cases.
RIT was just ranked 8th nationally by the MPAA for its “piracy dishonor role.” According to the MPAA, RIT has recently received 792 copyright infringement notices. Both local and national media are reporting on the latest MPAA warning.
RIT receives a significant number of “take down” notices weekly from both the RIAA and the MPAA. Those notices are then forwarded to the offending students. And those who do not comply do face legal action. Several RIT students in the past have had to make restitution by paying back hefty fines.
RIT has been offering a service from Cdigix for downloading music. But it is apparent the current business model isn’t working for Cdigix and they will soon stop doing business at RIT. RIT is evaluating next steps, including whether or not we should look for an alternative online music service.
So what is next? Music and movie companies deserve to make some money. You need cash to pay these stars and finance big productions. RIT wants to abide by the law, as well as protect its students. A younger generation does not see itself doing anything out of the norm with the downloading…. Does anyone see a business model that would satisfy all parties?