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New look and features for Dateline: RIT e-news Dateline: RIT, News hits, Podcasts

Dateline RIT e-newsletter subscribers,

Check your e-mail inbox for the most recent edition of the RIT University News e-newsletter, Dateline: RIT. The July 3 newsletter features links to more RIT news than ever before—and it sports a new look.

The new look, in familiar RIT orange and brown, is consistent with the appearance of the University News Web site (redesigned last fall). It’s the first redesign of the Dateline: RIT e-newsletter since its birth more than two years ago.

Moreover, the upgrade and a recent new partnership with a “news clipping” service (as explained in a previous post) gives University News the capability of easily sending more comprehensive and timely updates of news about RIT and RIT people. In addition, Dateline: RIT will soon expand to a more frequent—twice monthly—schedule. On the 1st and 15th of each month, you’ll receive more highlights from “RIT In the News.” Plus, each edition will continue to feature highlights from its sibling, “Dateline: RIT – The Podcast,” and News & Events.

Other benefits:

• News clips are now included in the body of the e-mail—so you no longer need to click a link taking you to a Web site or download a PDF to read articles.

• Because Dateline: RIT will soon expand to a twice monthly schedule, highlights from News & Events—which is also typically published twice a month—will be fresher.

• Each edition of Dateline: RIT also now includes descriptive information about the twice monthly “Dateline: RIT – The Podcast.”

• There’s no more schedule of events. Dateline: RIT was never intended to be an all-inclusive calendar of events. Rather, it’s about RIT news and news placements. A comprehensive events calendar is best left to others.

Potential downsides:

• As with almost everything “new and improved,” there will be some glitches—and Dateline: RIT is not exempt. For starters, the newsletter is created as an HTML e-mail message on the Web site of our news clipping service partner. It’s then sent to subscribers through an electronic mailing list (commonly termed a “listserv”). It seems messages received by some recipients lost formatting, depending upon the program used for reading e-mail. From an informal survey of colleagues, they transmitted nicely to Apple Mail and AOL/AIM users, pretty well (with only minor formatting glitches) to mymail.rit.edu and Gmail recipients, and somewhat poorly to Entourage and Outlook Express users. This is only a snapshot—what do you use and how did it appear in your inbox?

• As is also the case with almost anything new, undoubtedly some people simply won’t like it—and that’s completely understandable. I acknowledge that some “enhancements” are subjective in nature, and I concede that some tradeoffs were made. For example, it’s less obvious in the new design as to who was quoted in articles. However, we feel that is offset by giving you more news clips on a timelier basis (a dozen or more clips each time—letting you be the judge of what interests you—instead of the previous half dozen clips per month). And, in many cases an article’s subject matter and headline or the news outlet name may be the draw, rather than a professor’s name.

Your feedback—positive or negative—on the new look and features is wanted. Plus, if you’re already a Dateline: RIT subscriber, please tell me how it looked upon arrival in your e-mail inbox. Address comments to mjsuns@rit.edu.

If you’re not a subscriber, don’t miss another issue! Sign up by visiting www.rit.edu/news/dateline.

I hope you enjoy the new and improved Dateline: RIT. Have a great weekend!

  1. John
    Jul 10

    This has been an interesting conversation in the office. Personally, I like the old format, where more description of each story is given (like who is quoted in the article). My feeling is that a laundry list of news stories may be too overwhelming for a reader. That said, I also understand those who feel readers might just be interested in seeing where RIT has been in the news, or interested in the news itself, as opposed to who was quoted. I'm interested in hearing what others think.

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