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Taking a byte out of the Big Apple PR musings, Research

There are few feelings better than seeing two years of hard work come to fruition. That’s exactly what I experienced last week in New York City.

Paul and I traveled to New York with RIT professor Sam McQuade. McQuade is the graduate program coordinator in RIT’s Center for Multidisciplinary Studies and one of the nations’ leading cybercrime experts.

McQuade recently concluded research to determine the nature and extent of cybercrime victimization and offending habits by and among adolescents. The results were startling. Media has typically portrayed the issue of cybercrime and kids to be about sexual predators. McQuade’s research indicates that’s only a small fraction of the problem. Kids are now preying on other kids online. They are bullying, hacking, stealing identities, sending nude images, pirating music, movies and software and even selling illegal drugs…all on their computers and mobile devices.

We held a news conference to announce the findings back in June. It was picked up by all the local television stations and we distributed it on a few wire services. Soon after, I got a phone call from a PR rep of Symantec Corp. They were very interested in McQuade’s research.

After a few phone calls, Symantec invited us down to NYC to sit in on a media roundtable they were hosting on the topic. We were thrilled to agree. So last week, McQuade presented his research to a group of national media that included The Wall Street Journal, Newsweek, Readers Digest, Parents Magazine and several others.

A day after we returned, we already received our first hit…a piece in the online version of the Wall Street Journal. Just yesterday, as a result of McQuade’s presentation, I was contacted by the National Governor’s Association. They have invited McQuade to give the keynote address at their conference next month.

Hopefully, this is just the beginning of a lot of great national exposure for RIT and a tremendous cause.


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