News placements, which I’ll call “clips” for short, are stories in the newspaper, on TV, on the radio and on the Web in main- and not-so-mainstream media that somehow mention RIT. We use the same online service that sends out our news releases to keep track of incoming news clips. Using some fancy algorithm, the service finds anything anywhere that mentions RIT or NTID. It’s part of my job to categorize the clips so we can keep track of where RIT is showing up, what schools are featured and in what capacity.
Some days there are 12 clips, some days there are 212. The usual suspects include the Democrat and Chronicle, the Henrietta Post, local TV stations such as WHEC (channel 10), and sports outlets such as USCHO.com. But every once in a while, RIT is mentioned in prominent places. In recent months, stories have cropped up on or in the Boston Globe, CNN, Discovery Channel, ESPN, the Los Angeles Times, The New York Times, NHL.com, Popular Science and The Wall Street Journal, to name a few.
On a final note: Since next week is break week, I’ll be taking a break too! “Under the Hood” will resume March 7. Thanks for reading, and feel free to suggest topics or pose questions for future posts.