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A day with an RIT hockey player

My roots in the communication industry began in sports. I started my career as a part-time “outfielder” in the Rochester Democrat and Chronicle sports department. Working in the world of sports can be tough. Sporting events typically take place on nights and weekends—when most of us hope to be spending time with family and friends. more »

Categories: Campus life, RIT News YouTube Comments Off

Top 10 News Stories of the Decade

RIT leapt into the 21st century with one of the most dynamic and significant decades of its rich history. RIT University News was privileged to chronicle the journey. As RIT turns its eyes toward the next decade, the University News staff took an informal poll to determine what it believes to be the Top 10 more »

Categories: PR musings 4 Comments

Brick City’s new look

RIT’s fall tradition is back for another rendition. But this time it features a new twist and even a slightly different name. “Brick City Homecoming” is now known as “Brick City Homecoming and Family Weekend.” The minor tweak was designed to ensure the families of our students understood that this weekend is for them, too. more »

Categories: Alumni, Campus life, Events, Sports Comments Off

Something special is brewing

I’ve spent the past several weeks working to publicize the grand opening celebration of RIT’s new Center for Student Innovation. In preparation, I did some homework to get a sense of what the center would be all about. I read background material, including colleague Kathy Lindsley’s piece on the center in University Magazine. I spoke more »

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Orange, brown and PINK

Rochester Institute of Technology guys may have something other than biology homework to look forward to when school starts in the fall: girls walking the Quarter Mile clad in Victoria’s Secret merchandise. The world famous women’s clothing, lingerie and beauty products retailer has sponsored a competition to promote its new line of lounge wear called more »

Categories: Campus life 10 Comments

Behind the curtain: marketing Imagine RIT

Imagine RIT: Innovation and Creativity Festival returns to wow Rochester for a second year on May 2. More than 400 examples of RIT student, faculty and staff innovation and creativity will be on display. Visitors will check out cutting-edge technology, groundbreaking research and world-class artistry through a series of interactive exhibits, demonstrations and performances. At more »

Categories: Events, PR musings 2 Comments
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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