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RIT all over the airwaves

Network television had an orange and brown tint to it Monday evening. During FOX’s broadcast of the BCS National Championship college football game between Ohio State and LSU, RIT community members may have recognized a familiar face on the Ohio State sidelines. Fourth-year advertising photography major Whitney Tressel, daughter of Ohio State coach Jim Tressel, more »

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Get in The Loop

You may have seen posters about it on campus. You might have stumbled upon its table tents at lunch time. You may have heard its slogan during hockey games. But chances are, you still aren’t quite sure what the heck “The Loop” is all about. Well, here’s your explanation. The Loop is a multimedia partnership more »

Categories: Miscellaneous 2 Comments

An RIT pep rally

There’s nothing quite like the atmosphere on a college campus leading up to a big-time, Division I sporting event. Both RIT and the Rochester community will get a taste of it this weekend. RIT’s men’s hockey team is preparing for arguably its biggest game since joining Division I a couple years ago. Cornell, traditionally a more »

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Brick City in review

Wow. It’s hard to believe that another Brick City Homecoming weekend has passed. For those who don’t know, Brick City Homecoming is a major undertaking that involves nearly year-round planning by almost every constituency on campus—led by Michelle Seger, chair of the Brick City organizing committee. I have to say, I thought this entire weekend more »

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Counterpoint: Was our coverage too ‘Hotz,’ too cold or just right?

It’s been an interesting week at RIT—and in University News. From the moment we learned that freshman George Hotz had unlocked the iPhone, a debate emerged within the walls of Building 86: How should we cover the story? From the second I heard about it, I’ve been on the “aggressive” side of the debate. Mike more »

Categories: Breaking news, News hits, PR musings 1 Comment

Journey across America—The final chapter

Breanna Dobbe has done it! Breanna has completed her Journey Across America, arriving in San Francisco last week. I’d like to thank Breanna for taking time out of her hectic schedule to allow The Tiger Beat readers to share her journey. Congratulations, Breanna! Here’s her final entry: Sorry it’s been so long. The last few more »

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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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