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Discovering a trend

Next time you’re hanging out in Java Wally’s or Crossroads, take a look around. You’ll see tons of laptops—which is obviously no surprise. But take a closer look. Notice anything different? Yup, stickers. College students today are using the covers of their laptops the same way people use the bumpers of their cars—to personalize them. more »

Categories: News hits, Photography, PR musings 1 Comment

Polar Plungers redefine the word ‘cold’

Think it has been cold this week? There are a few Greeks on campus who would beg to differ. They’ve experienced cold. And to them, this must seem like a heat wave. A team of RIT students, all from Greek organizations, took the Polar Plunge Feb. 11. They dove into the frigid water of Lake more »

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State of the Union: RIT students react

One week ago, President George W. Bush was preparing to make a historic address to the United States Congress. Not only would it be the first State of the Union address Bush had to deliver to a Democratic Congress, but the first time a female speaker of the House of Representatives ever presided over a more »

Categories: News hits, PR musings 2 Comments

Blast off! RIT helps link schoolchildren with space

I’ve been fortunate enough to see some pretty cool things and meet some fairly high-profile people during my brief career. I’ve been inside the White House, interviewed various sports stars and have received “free” admission (as long as I was working) into many different sporting events. Those are some of the perks that accompany the more »

Categories: News hits 5 Comments

The (lengthy) evolution of an op-ed

The seed was planted during a public relations conference I attended in early June. I attended a workshop on how to successfully place Op-Eds (opinion pieces that run opposite the editorial page in newspapers). During the presentation, it occurred to me that this would be a perfect medium in which to obtain some national media more »

Categories: News hits 5 Comments

Tigers topple Buckeyes

It’s better to be lucky than good. There is little credit that we can take for discovering that the daughter of Ohio State football coach Jim Tressel is an RIT student. That credit goes to the wonder that is Google. All of us at University News subscribe to receive Google News Alerts, via e-mail, whenever more »

Categories: News hits, PR musings Comments Off
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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