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What is Readabout.me?

I’m glad you asked! Readabout.me is a new online service that University News is using to spread good news about our students’ achievements. So far, we’re using it to send news releases to students’ hometown newspapers about enrollment, Dean’s List, sports achievements, graduation—and the list keeps growing. When we create a story, an online version more »

Categories: Social media, Students Comments Off

Under the Hood: I’m an expert!

It’s official: I’m an expert in headline writing. While I have bachelor’s degrees in English and journalism and spent three years working as a copy editor at the Democrat and Chronicle learning under the best of the best, I never really considered myself to be an expert in anything—until I was asked. My supervisor, Mike more »

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Under the Hood: Freeze your face off, but not really

I don’t think anything says “innovation and creativity” louder than substituting puppies for snow. Unfortunately for winter-lovers (you weirdos), Mother Nature failed to provide the freeze for Freeze Fest weekend Feb. 3-5. One of the signature events, the Rail Jam ski and snowboard competition, had to be postponed until Feb. 17, because, as I understand more »

Categories: Campus life, Events, Students, Under the Hood 1 Comment

Under the Hood returns

An exuberant Happy New Year to the RIT community! My New Year’s resolution is to make 2012 a year of action (which I kicked off by skiing for the first time!), so it’s fitting that I am bringing back my Under the Hood blog series for the rest of this academic year. Thank you, my more »

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Under the Hood: I wrote a story!

Sometimes it’s good to step outside of your comfort zone. Even in high school, I preferred to be behind the scenes—literally. I joined the stage crew and left the acting and singing up to more talented students. In college I found the perfect profession and got to “live the dream” after I graduated and joined more »

Categories: Athenaeum, Inside N&E, PR musings, Under the Hood 2 Comments

Under the Hood: Welcome to the new guys

Welcome back! Things have been moving and shaking here at University News, and I have some staffing changes to announce: Former Golisano College of Computing and Information Sciences writer John Follaco left RIT in the spring to join The College at Brockport’s public relations team. His talent will be missed, and Brockport sure is lucky more »

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  • About Us

    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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