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Reflections on Imagine RIT Festival

After 8 months of planning … after countless pieces detail … RIT pulled it off May 3rd at the inaugural Imagine RIT: Innovation and Creativity Festival. By all accounts, the festival was a home run. Conservatively, we are estimating we had between 17,000 and 20,000 visitors. We know we hit the target market attendance in more »

Categories: Events, PR musings 3 Comments

Visits to newspaper Editorial Boards are fruitful

One of the most influential organizations in any city is a newspaper’s editorial board. An editorial board typically includes the newspaper’s publisher, editor, other top level editors and veteran reporters. It’s fair to say that editorial boards carry a ton of clout in a community. Newspaper editorials, opinion essays really, often stir community conversations and more »

Categories: News hits, PR musings 1 Comment

RIT and Rochester are flying high

Greater Rochester is the subject of a major 70-page profile in this month’s U.S. Airways Magazine, and RIT is prominently featured. U.S. Airways estimates it will carry as many as 7 million passengers across the nation and the world during July. July is the second busiest month in the skies after November (Thanksgiving). A 70-page more »

Categories: News hits Comments Off

President Clinton brings RIT national exposure

The RIT campus is still buzzing from former U.S. President Bill Clinton’s remarks to graduates at our 122nd Commencement. Before people begin to rant pro or con regarding Clinton’s politics, make sure you view the RIT speech first. RIT streamed the Convocation address live. Nearly 5,000 Web viewers from 37 states and 14 countries watched more »

Categories: Events, News hits Comments Off

E-mail is old fashioned—Finding new tools for crisis communication

The cost of a stamp went from 39 cents to 41 cents this week. But the bigger news this past year is that e-mail is increasingly becoming the new “snail mail.” We are seeing this more and more in our crisis communication strategy at RIT. The use of e-mail became even more glaring with the more »

Categories: PR musings 3 Comments

Movie lovers beware: Hollywood is watching RIT

Coming to a theater…make that a PC….near you. First, RIT students were making national headlines when the Recording Industry Association of America cracked down on students who were illegally downloading audio files. Now the Motion Picture Association of America is getting tougher with college students in copyright infringement cases. RIT was just ranked 8th nationally more »

Categories: Miscellaneous 6 Comments
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