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A night at the PRism Awards (that we didn’t win any of)

The gang from RIT University News made its annual appearance at the PRism Awards, sponsored by the Rochester chapter of the Public Relations Society of America, on June 11. The PRisms, which were awarded this year at Casa Larga Vineyards in Fairport, are a salute to the best work taking place in the local public more »

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Graduating into national prominence

Ursula Burns

Greetings from Southern California. With another academic year at RIT in the rear-view mirror, there is no better time for me to get away. And even though I’m officially on vacation, I didn’t want to completely pull the plug without sharing some thoughts on this year’s amazing commencement celebration. I scratched out these thoughts Saturday more »

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Stick it where the sun DOES shine

To be honest, I normally consider it a bit of a nuisance—that Post-it note on the newspaper that covers part of the headline or information on the masthead. But that wasn’t my reaction yesterday. The latest Democrat and Chronicle Post-it represents the kick off to the final phase of our public relations and marketing push more »

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I’m bigger than my body gives me credit for

Fans of John Mayer recognize that as the lyrics from his 2003 hit single. As the lyrics came to mind, I couldn’t help but giggle to myself—sitting there in my parked car, looking straight up and seeing this overwhelmingly large reproduction of myself. In the words of my friend James Macchiano, “You can check ‘being more »

Categories: Events, PR musings 5 Comments

The T.O. dilemma: What’s a Bills fan to do?

My cell phone awoke from its weekend slumber shortly after 6 p.m. on Saturday. No need to wonder why. I’d already heard the news. Clearly this was one of those rare occasions where people actually wanted my opinion. The news that wide receiver Terrell Owens would join the Buffalo Bills shocked me as much as more »

Categories: Miscellaneous 1 Comment

A birthday salute to my mentor

“Have you ever seen anyone so happy to be turning 90?” I couldn’t help but inquire while welcoming hundreds of family friends to a celebration this past weekend. It was my dad’s birthday, and I’m sure you’ll agree to reach 90 is quite a milestone. But it’s not my dad’s style to just ‘reach’ it—he more »

Categories: Miscellaneous 4 Comments
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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