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Sustainability: Yeah, it’s great, but what is it?

Today’s announcement that RIT has launched The Golisano Institute for Sustainability is terrific news. Tom Golisano’s continued generosity—$10 million in this case—has meant great opportunities for RIT and the entire Rochester community. In preparing for today’s announcement, my goal has been to clearly communicate why this initiative is so important. Many of us that work more »

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Hey, parents, what do you think?

Greetings from vacationland! I haven’t ventured far—just enjoying a week at home before the carousel of activity begins spinning in advance of another school year. You know how it is—snag that time away when you can get it. I really want to use this post to appeal to the parents of well over 3,200 first-year more »

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Celebration never overshadows grief, nor should it

The contrast in images is striking. Today, RIT celebrates the arrival of our ninth president, Dr. Bill Destler. Smiles were plentiful as hundreds of RIT students, faculty and staff gathered to welcome President Destler on his first official day on campus. The festive nature of the occasion is documented on our homepage. But for so more »

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The honor is all ours

We spend so much time at University News celebrating the successes of our RIT colleagues, I hope you’ll bear with me as I shine the spotlight on our efforts. Five PRism Awards. That’s our tally from this year’s ceremony, held June 7 and sponsored by the Rochester chapter of the Public Relations Society of America. more »

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It’s here: Commencement week

Wow, most of us have been looking forward to this for just over five months! That’s how long it’s been since RIT announced that President Bill Clinton would serve as this year’s commencement speaker. And now, suddenly, we find that the big event is at our door step. The celebration of another successful school year more »

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When to talk, when not to talk

We use this forum a lot to talk about University News’ success in getting RIT stories placed in the media. The good things happening here on campus provide the vast majority of opportunities for our team to work with colleagues in the media. But occasionally, it becomes our job to react when things go wrong. more »

Categories: PR musings 2 Comments
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