July 25, 2014
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Birth of a podcast

Continuing with more from behind the scenes of “Dateline: RIT – The Podcast” . . . Several weeks ago, following discussions with colleagues about future University News podcasting, I conceived the idea of an audio version of Dateline: RIT, the e-newsletter, as a complement to its older sibling and an ideal foray into podcasting. Thus, more »

Categories: Podcasts 1 Comment

Behind the scenes of ‘Dateline: RIT – The Podcast’

Last time, I introduced “Dateline: RIT – The Podcast”—part of a family of new-media services from University News aimed at keeping you updated on coverage of RIT news and RIT people in the news. This time, the inside story (part one) on the vision behind the podcast, e-newsletter, “Dateline: RIT” blog posts and forthcoming “Dateline: more »

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The podcast is here!

“Dateline: RIT – The Podcast” has arrived. As detailed in an earlier post, “Dateline: RIT – The Podcast” is part of a family of new-media services from University News—each branded with the “Dateline” moniker—keeping you updated on coverage of RIT news and RIT people in the news. The biweekly podcast, monthly e-newsletter (soon to be more »

Categories: Podcasts 8 Comments

The Tiger Beat Blog: A macroscopic view, part 2

Last time, I reprinted a portion of an e-mail conversation between Karen Black, NTID director of media relations, and me about the role of this blog. Our conversation continues: Karen: Your radio analogy is a good one. To that point, have we asked our audience what they want? Do we know what they want, or more »

Categories: Blogging 5 Comments

The Tiger Beat Blog: A macroscopic view

Last time, I discussed word choice in the catch phrase of this blog’s theme, Behind the scenes of RIT University News. This time, a broader perspective on the theme. Following a recent University News staff meeting, Karen Black, NTID director of media relations, wrote to say that it seems our new-media ventures—including this blog—are taking more »

Categories: Blogging 5 Comments

A few words about a few words

The theme of this blog—Behind the scenes of RIT University News—is emblazoned across the top of this page. In marketing parlance, the phrase conveys our “unique selling proposition,” or our single core message. Just like a commercial slogan, it must be easily understood in a few words (not always an easy task) and achievable. The more »

Categories: Miscellaneous 3 Comments
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