July 25, 2014
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A clinic in headline writing

I read recently that the average American reads only about a book a year. I’m sure the number is greater in higher education—among both faculty and students—but it made me realize: I guess I’m not “average” (at least not this year—I’m working on my sixth since around the start of the year). Just days ago, more »

Categories: Inside N&E 3 Comments

This ‘Dateline’ is not a dating service

Last time, I explained that RIT University News is exploring podcasting. One of our first regular podcasts might be an audio version of Dateline: RIT, a monthly e-newsletter that highlights select RIT news placements and News & Events stories. Because a primary mission of University News is publicizing RIT news (see More on who we more »

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RIT news when and where you want it

First blogging. Now podcasting. It’s an exciting time for University News as we venture into “new media” territory for news and information dissemination. (That’s especially true for people like me—when I began in radio, I wrote newscasts using a typewriter, edited audiotape with a razor blade, and cued up vinyl records on a turntable.) In more »

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Inside the Pages of News & Events

Introducing a new regular feature on The Tiger Beat Blog: Inside the Pages of News & Events In coming weeks, News & Events Managing Editor Vienna Carvalho-McGrain will begin taking you behind the scenes of University News and offering an insider’s look at some of what goes on behind the walls of Building 86 (our more »

Categories: Inside N&E 2 Comments

More on who we are and what we do: We’re reporters (except when the news is really bad, right?)

The answer to the question posed in the headline may surprise you. First, last time I explained that just like “real” reporters we don’t “spin” like some PR flacks. In fact, we avoid editorializing in our news releases and stories all together. Honest. We know from experience that burnishing a news release won’t necessarily make more »

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More on who we are and what we do: Are we reporters or spinmeisters?

Last time, I explained what we do in University News Services (see More on who we are and what we do). Here’s the crib sheet: Media relations This time, I’ll expand on who we (collectively) are. As Silandara recently wrote, most of us previously worked in the media—and, as the adage goes, it stays in more »

Categories: PR tips 1 Comment
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