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More on who we are and what we do

In follow-up to Brandon’s recent post, What do we do?, I thought it would be beneficial as a PR tip to expand on his answer by explaining more about who we are and what we do in University News Services. When new acquaintances inquire about what I do for a living, I often reply, “I more »

Categories: PR tips 6 Comments

The first rule of public relations, part 2

You now know the first rule of public relations. (For those needing a refresher, see The first rule of public relations.) But why does a professor need to know this? After all, don’t those of us working in media relations (public information officers, or PIOs, as we’re also commonly known) write the news releases and more »

Categories: PR tips 1 Comment

An open letter to bloggers (and wroggers) everywhere

I’ve been following, with some amusement, the reaction to my recent Democrat and Chronicle essay, in which I introduced a term—wrogging—to describe high-quality writing on a blog—a word that, I predict, will be in the dictionary before the turn of the century. (Note to bloggers: j o k i n g.) Here’s a sampling: jane, more »

Categories: Blogging 6 Comments

The first rule of public relations

One afternoon last fall, I stood before my Public Relations Writing students a couple days after we had a guest speaker and I offered a confession that went something like this: “In case you were wondering, I inform our guest speakers beforehand of the broad topic, but I never tell them what to say. And, more »

Categories: PR tips 4 Comments

Another analogy: Artwork vs. doodles?

You may have seen my guest essay, in which I did some flogging on blogging and wrogging, in the op-ed section of the Democrat and Chronicle on March 27. If you’ve been following the discussion here the past couple weeks—particularly the one surrounding my March 17 post, “Writing vs. blogging: Why they’re not the same more »

Categories: Blogging 6 Comments

Writing vs. blogging: Why they’re not the same thing

In my previous post, I raised the issue of blog and blogger credibility. So, you decide if you feel I’m qualified to post public relations tips here. My background: I have more than 20 years of professional experience in the media and public relations. Before ‘switching sides’ for good, I worked in radio for 18 more »

Categories: PR tips 10 Comments
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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