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Summertime meditations on social media (part 1): Twitter for ‘newbies’

At RIT University News, we do our best to stay current on trends in social media (and between all of us, I think we do pretty well). RIT News was an early adopter of Facebook and Twitter, produced news podcasts before most universities and launched a YouTube channel early on. Plus, this blog was one more »

Categories: News & Events Daily, Podcasts, PR musings, RIT News YouTube, Social media, University Magazine 2 Comments

Are you ‘Googleable’?

Last time, I discussed how it’s part of the mission of University News and a goal of this blog to practice transparency: Being open and honest, and having nothing to hide at all times. A discussion with my colleague Marie Lang about revealing something about herself that potentially could be found in a random Google more »

Categories: Miscellaneous 6 Comments

Let the ‘sunshine’ in!

The Tiger Beat Blog regularly takes readers “behind the scenes” of RIT University News. Providing the full and unvarnished “inside scoop” about the inner workings of RIT’s news office has been this blog’s mission for some five years now. Over the past few weeks, my colleague Marie Lang has been taking you “under the hood” more »

Categories: Blogging, PR musings 1 Comment

‘Ritchie’ faces the nation

In case you missed it: Ritchie Faces the Nation RIT mascot Ritchie the Tiger was interviewed by CBS News Chief Washington Correspondent and “Face the Nation” host, Bob Schieffer. Among the topics they discussed, Schieffer grilled Ritchie about his “unmascot-like” conduct at the 2010 NCAA Frozen Four men’s hockey tournament, and Ritchie has a lukewarm more »

Categories: Campus life, RIT News YouTube, Social media, Sports Comments Off

Top RIT news stories, videos and podcasts for April

Without question, RIT’s trip last month to the NCAA’s Frozen Four men’s ice hockey championship tournament, hosted at Ford Field in Detroit, got our readers’ attention—in a big way. Among the 10 most-viewed RIT news stories in April, eight were related to the Tigers first-ever berth in the tournament. Plus, each of last month’s most more »

Categories: Inside N&E, News & Events Daily, Podcasts, RIT News YouTube, Sports Comments Off

Twitter in a crisis: Did RIT #fail?

Last month, I wrote about Breaking the news on Twitter (about RIT’s planned switch from quarters to semesters). Today’s post describes quite the opposite scenario. More in a moment, but first… RIT—and, by extension, RIT University News—became the targets of negative criticism on Wednesday during and after the on-campus incident that led to an arrest more »

Categories: PR musings 3 Comments
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