July 23, 2014
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Breaking the news on Twitter

Last fall, I wrote a piece for RIT: The University Magazine (RIT’s alumni magazine) explaining how my job and those of my University News colleagues have changed drastically over the past decade. Ten years ago, we reached our target audience by writing primarily for the media and for RIT internal publications. Today, we increasingly write more »

Categories: Breaking news, News hits, PR musings, University Magazine Comments Off

Destler on WITR: ‘Old media’ shines anew

After RIT President Bill Destler announced his decision on Wednesday to switch the RIT academic calendar from quarters to semesters, effective Fall 2013, and RITNEWS broke the news on Twitter, “old media” (namely TV reporters) came calling. Ironically, it was another form of “old media”—radio—that proved invaluable. Rather than holding a news conference, or escorting more »

Categories: Breaking news, News hits, PR musings, RIT News YouTube Comments Off

Games at ‘The Ritter’: Almost like a ‘Party in the U.S.A.’

RIT’s Corner Crew

I wholeheartedly agree with Joe’s recent post, Is college hockey becoming more exciting than the NHL? From the fan perspective, Tigers games at “The Ritter” are something special: • Every seat is on top of the action. (If it’s ever decided to expand Ritter, or to build a new arena—either might be justified—I hope that more »

Categories: Campus life, Sports 12 Comments

Unveiling the fall podcast lineup…

Just as the major TV networks roll out their new fall schedules with great fanfare around this time every year, we in University News are happy to unveil our fall podcast lineup for the new “season” (and no, Jay Leno did not get the early slot). Here’s what to expect: • Athenaeum’s Author’s Spotlight, our more »

Categories: Dateline: RIT, Events, Podcasts Comments Off

Summertime ruminations…

Ah, summertime, an’ the livin’ is easy! That’s a line from a 1966 pop hit by R&B artist Billy Stewart (and, with summer upon us, I recommend playing it loud :-) I hope your summer is off to a good start. If you’ve been taking life easy—perhaps by not even setting foot on campus for more »

Categories: Campus life 4 Comments

The final chapter for an industry ‘bible’

rrlogo_web

Goodbye to the Rocky Mountain News. So long to the print edition of the Seattle Post-Intelligencer. Want seven-day home delivery in Detroit? Sorry, no such luck. With news as our primary business here in University News, we take special interest in news about the demise of individual newspapers—along with the challenges faced by an entire more »

Categories: News hits, PR musings 1 Comment
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