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Behind the scenes: Why this story? (Part 2)

Last time, I shared insight into the development of a story reporting findings from my study of listener perceptions about local radio. I also told you that I had been asked, in essence, “Why this story?” The implication being: Did my study get covered because of my ties to University News? No—and I’ll tell you more »

Categories: News hits, PR musings, Research Comments Off on Behind the scenes: Why this story? (Part 2)

Behind the scenes: Model coverage, but why this story? (Part 1)

Last time, I shared thoughts on the future of radio—related to findings from my recent study examining listener perceptions about local radio. As a news story in the works for several weeks, the collaboration between my colleague Will Dube and me could serve as a model for future stories developed by University News. “Why?” you more »

Categories: News hits, Podcasts, PR musings, Research 1 Comment

The state of ‘old media’

Is radio dying? Well, sort of (at the moment anyway)—but probably not for good. Historically, whenever newer media technologies have competed with older forms, both typically evolved and survived. (For radio, it’s not even the first time it has met such a challenge. You might’ve heard about last century’s breakthrough technology known as television, which more »

Categories: Podcasts 3 Comments

Cracking the 300 daily visitors barrier

University News and this blog reached a milestone this week as the number of visitors to the blog surpassed 300 on a single day (totaling 316 on Jan. 19) and, for the first time, tallied more than 250 visitors for three consecutive days (Jan. 19-21)—figures five to six times the previous norm for a typical more »

Categories: Blogging, News & Events Daily, Podcasts 2 Comments

Happy New Year, happy new podcasts

Kicking off the new year with notes on new podcasts: WITR Men’s Hockey Postgame Rewind Introducing a new regular podcast featuring a replay of WITR-FM (89.7) postgame shows—including scoring recap, interview with Head Coach Wayne Wilson and other highlights. If you missed an original broadcast or want to replay one, visit www.rit.edu/news/podcasts (new episodes available more »

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‘Whew!’—at long last (part 2—ahhhh)

Last time, I shared some feelings of relief and satisfaction at completing my master’s thesis last summer following seven long but enjoyable years as an RIT graduate student. As I explained, though, as summer was winding down, I couldn’t breathe a sigh of relief just yet. Early last summer while toiling away on my thesis, more »

Categories: Miscellaneous 2 Comments
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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