title graphic

The Tiger Beat Blog: A macroscopic view, part 2

Last time, I reprinted a portion of an e-mail conversation between Karen Black, NTID director of media relations, and me about the role of this blog. Our conversation continues: Karen: Your radio analogy is a good one. To that point, have we asked our audience what they want? Do we know what they want, or more »

Categories: Blogging 5 Comments

The Tiger Beat Blog: A macroscopic view

Last time, I discussed word choice in the catch phrase of this blog’s theme, Behind the scenes of RIT University News. This time, a broader perspective on the theme. Following a recent University News staff meeting, Karen Black, NTID director of media relations, wrote to say that it seems our new-media ventures—including this blog—are taking more »

Categories: Blogging 5 Comments

It’s a shiny, new blog!

Hi Folks! As you can see, we’ve made some adjustments to the Tiger Beat Blog you all know and love. What began as some distaste with the CSS that MovableType generates, has become a full-blown redesign. We chose to move to WordPress for it’s administrative user interface, the price, and for the code it generates. more »

Categories: Blogging 9 Comments

The Digg.com of PR blogging

If you look past the gritty facade of prblogger.com, you’ll find a swelling archive of PR and marketing tips from one Stephen Davies. His latest post describes a PR site that uses “non-hierarchical, democratic editorial control.” Like the immensly popular digg.com, New PR is host to user submitted, democratically featured links (the difference in this more »

Categories: Blogging 2 Comments

An open letter to bloggers (and wroggers) everywhere

I’ve been following, with some amusement, the reaction to my recent Democrat and Chronicle essay, in which I introduced a term—wrogging—to describe high-quality writing on a blog—a word that, I predict, will be in the dictionary before the turn of the century. (Note to bloggers: j o k i n g.) Here’s a sampling: jane, more »

Categories: Blogging 6 Comments

If it looks like a blog and smells like a blog…

As a young writer, we learn that it’s important to take pride in your craft. We’re taught to prepare perfect copies of work before presenting it in public. With these teachings, it’s hard not to become conceited when comparing your work to the work of ‘non-writers,’ but it’s time for writers everywhere to concede that more »

Categories: Blogging 3 Comments
  • About Us

    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
  • Browse by Category

  • Browse Archive

  • Browse by Author

  • Full Archive

Entries RSS Comments RSS