title graphic

Summertime meditations on social media (part 1): Twitter for ‘newbies’

At RIT University News, we do our best to stay current on trends in social media (and between all of us, I think we do pretty well). RIT News was an early adopter of Facebook and Twitter, produced news podcasts before most universities and launched a YouTube channel early on. Plus, this blog was one more »

Categories: News & Events Daily, Podcasts, PR musings, RIT News YouTube, Social media, University Magazine 2 Comments

Under the Hood: Lifecycle of a news release

Writing and distributing news releases are a key part of any public relations department—and it’s no different here at University News. Well, that’s a lie. We focus on the real news of RIT—an event on campus or the accomplishments of our professors or researchers—instead of shamelessly touting profits or new and improved products. There’s much more »

Categories: Inside N&E, News & Events Daily, PR musings, Under the Hood Comments Off

Under the Hood: More about Team UNS, Part II

What’s a public relations department without writers? University News has several: Vienna Carvalho-McGrain covers student affairs and is the editor of the Athenaeum newsletter. Michelle Cometa writes about the College of Applied Science and Technology and the Kate Gleason College of Engineering. Will Dube covers the College of Liberal Arts as well as the Golisano more »

Categories: Athenaeum, Inside N&E, News & Events Daily, Podcasts, PR musings, Sports, Under the Hood Comments Off

Under the Hood: More about Team UNS, Part I

In most of my posts so far, I’ve talked about what I do and how I’m adjusting. I briefly mentioned a couple of writers in a previous post, so I thought it would be helpful to introduce some of the other faces behind University News. Let’s start at the top: Bob Finnerty is our chief more »

Categories: Athenaeum, Inside N&E, News & Events Daily, News hits, Podcasts, PR musings, RIT News YouTube, Under the Hood, University Magazine Comments Off

Under the Hood: Fun with clips

News placements, which I’ll call “clips” for short, are stories in the newspaper, on TV, on the radio and on the Web in main- and not-so-mainstream media that somehow mention RIT. We use the same online service that sends out our news releases to keep track of incoming news clips. Using some fancy algorithm, the more »

Categories: Inside N&E, News & Events Daily, PR musings, Under the Hood 3 Comments

Under the Hood: It’s a learning experience

As you know from my earlier posts, one of my duties at University News includes proofreading and sending out news releases. And as you know, our writers have specific beats. Will Dube covers the College of Liberal Arts. Vienna Carvalho covers student affairs. And that stuff is great because I know what liberal arts and more »

Categories: Inside N&E, News & Events Daily, PR musings, Research, Under the Hood Comments Off
  • About Us

    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
  • Browse by Category

  • Browse Archive

  • Browse by Author

  • Full Archive

Entries RSS Comments RSS