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Under the Hood: My epic battle with parking

I don’t like parking lots. I don’t like parking garages. Parallel parking terrifies me. Parking at the Democrat and Chronicle was always a problem for me. I didn’t park on the street unless the space was big enough to just pull into and straighten myself out (this is why I drive a small car), plus more »

Categories: Campus life, Under the Hood 4 Comments

Under the Hood: Lifecycle of a news release

Writing and distributing news releases are a key part of any public relations department—and it’s no different here at University News. Well, that’s a lie. We focus on the real news of RIT—an event on campus or the accomplishments of our professors or researchers—instead of shamelessly touting profits or new and improved products. There’s much more »

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Under the Hood: More about Team UNS, Part II

What’s a public relations department without writers? University News has several: Vienna Carvalho-McGrain covers student affairs and is the editor of the Athenaeum newsletter. Michelle Cometa writes about the College of Applied Science and Technology and the Kate Gleason College of Engineering. Will Dube covers the College of Liberal Arts as well as the Golisano more »

Categories: Athenaeum, Inside N&E, News & Events Daily, Podcasts, PR musings, Sports, Under the Hood Comments Off

Under the Hood: More about Team UNS, Part I

In most of my posts so far, I’ve talked about what I do and how I’m adjusting. I briefly mentioned a couple of writers in a previous post, so I thought it would be helpful to introduce some of the other faces behind University News. Let’s start at the top: Bob Finnerty is our chief more »

Categories: Athenaeum, Inside N&E, News & Events Daily, News hits, Podcasts, PR musings, RIT News YouTube, Under the Hood, University Magazine Comments Off

Under the Hood: Fun with clips

News placements, which I’ll call “clips” for short, are stories in the newspaper, on TV, on the radio and on the Web in main- and not-so-mainstream media that somehow mention RIT. We use the same online service that sends out our news releases to keep track of incoming news clips. Using some fancy algorithm, the more »

Categories: Inside N&E, News & Events Daily, PR musings, Under the Hood 3 Comments

Under the Hood: It’s a learning experience

As you know from my earlier posts, one of my duties at University News includes proofreading and sending out news releases. And as you know, our writers have specific beats. Will Dube covers the College of Liberal Arts. Vienna Carvalho covers student affairs. And that stuff is great because I know what liberal arts and more »

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  • About Us

    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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