July 29, 2014
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Reflections on the passing of another school year

Things are quiet now. I always find it—commencement, that is—somewhat of a mixed blessing. The buildup to the end of each school year is always so frantic. You can’t help but look forward to a break in the action. But I miss the students and the energy and the chemistry they bring to our campus more »

Categories: PR musings 3 Comments

We control the weather!

It happens too often! Commencement weekend at RIT is notorious for cool, clammy weather. But if the forecast holds, conditions for this year’s celebration might be darn near summer-like. And you can thank University News because, as I’m now learning, we control the weather! More on that in a moment. I hate to admit it, more »

Categories: PR musings 5 Comments

What’s your online persona?

Have you Googled yourself lately? What’s available in cyberspace that some stranger can access about you? This is one of the hot stories in the media right now, especially as it relates to graduating college students. Through social networking Web sites, like MySpace and Facebook, prospective employers can retrieve information — and photos — on more »

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The shape of things to come

And so I’m back! I’m back from Las Vegas where the National Association of Broadcasts recently concluded NAB 2006, its annual trade show and conference for electronic media professionals. As a former broadcaster, this annual extravaganza still holds some personal appeal, but I found myself attending this year with more of a professional agenda. First, more »

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What do we do?

If you’ve ever wondered what University News Services does, take a peek… Whenever news-worthy events happen at RIT, whether it was the announcement of our men’s hockey team moving to Division I or a nanotechnology grant, press releases are written by the University News staff. Once these releases are sent to media outlets, RIT is more »

Categories: PR musings 1 Comment

The importance of crisis communications: Duke case study

March Madness has a new meaning at Duke University. The heavily favored Blue Devils exited the NCAA Basketball tournament early with a loss to LSU. Duke fans were in mourning. But this pales in comparison to the turmoil the University finds itself in today with allegations that members of the lacrosse team sexually assaulted a more »

Categories: PR musings 3 Comments
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