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Twitter…kind of like cable TV?

Last time, I discussed how RIT University News and others on campus use Twitter to share information and engage with followers, and I offered tips for efficient use of Twitter via lists and hashtags. (Plus, I explained why RIT isn’t @RIT. Answer: Someone else already has the username.) With nearly 4,900 followers, @RITNEWS is the more »

Categories: PR musings, Social media 5 Comments

Under the Hood: I’m an expert!

It’s official: I’m an expert in headline writing. While I have bachelor’s degrees in English and journalism and spent three years working as a copy editor at the Democrat and Chronicle learning under the best of the best, I never really considered myself to be an expert in anything—until I was asked. My supervisor, Mike more »

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Using Twitter to keep up-to-date on #RIT news

In an April 12 Athenaeum story, colleague Paul Stella writes about Twitter’s use by a group of students, known as “5 RIT Students,” and others on campus. RIT University News, an early adopter of Twitter (having joined the “microblog” in summer ’08), uses Twitter daily to efficiently (quickly and concisely) share top RIT news. Twitter more »

Categories: Athenaeum, PR musings, Social media Comments Off

My first week at University News

Associated Press stylebooks, Student Spotlights and, of course, an umbrella shaped like a Samurai sword.  What else could possibly kick off an exciting co-op with University News? As a fourth-year advertising & public relations and psychology double major, I’m excited about the opportunity to work full-time for the department during spring quarter. The past week became a more »

Categories: Breaking news, Campus life, PR musings, Social media, Students Comments Off

A ‘New York State of Mind’ — RIT style

The moment the RIT party landed at LaGuardia last week, we were instantly transformed into a “New York state of mind.” The RIT Alumni Association set up several days of events in New York City and it was a whirlwind of activity that captured the spirit of the 7,100 alumni who live and work in more »

Categories: Alumni, PR musings, Social media, University Magazine Comments Off

Under the Hood returns

An exuberant Happy New Year to the RIT community! My New Year’s resolution is to make 2012 a year of action (which I kicked off by skiing for the first time!), so it’s fitting that I am bringing back my Under the Hood blog series for the rest of this academic year. Thank you, my more »

Categories: Campus life, PR musings, Under the Hood Comments Off
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