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Lessons learned from Virginia Tech

Put yourself in the shoes of an RIT Public Safety Officer early Wednesday morning. You have three separate incidents happening at nearly the same time: 1) A student with mental health issues is despondent and is threatening to hurt himself. 2) Another student has had too much to drink and may need hospitalization due to more »

Categories: Breaking news, Campus life, PR musings 21 Comments

Twitter in a crisis: Did RIT #fail?

Last month, I wrote about Breaking the news on Twitter (about RIT’s planned switch from quarters to semesters). Today’s post describes quite the opposite scenario. More in a moment, but first… RIT—and, by extension, RIT University News—became the targets of negative criticism on Wednesday during and after the on-campus incident that led to an arrest more »

Categories: PR musings 3 Comments

Breaking the news on Twitter

Last fall, I wrote a piece for RIT: The University Magazine (RIT’s alumni magazine) explaining how my job and those of my University News colleagues have changed drastically over the past decade. Ten years ago, we reached our target audience by writing primarily for the media and for RIT internal publications. Today, we increasingly write more »

Categories: Breaking news, News hits, PR musings, University Magazine Comments Off

Destler on WITR: ‘Old media’ shines anew

After RIT President Bill Destler announced his decision on Wednesday to switch the RIT academic calendar from quarters to semesters, effective Fall 2013, and RITNEWS broke the news on Twitter, “old media” (namely TV reporters) came calling. Ironically, it was another form of “old media”—radio—that proved invaluable. Rather than holding a news conference, or escorting more »

Categories: Breaking news, News hits, PR musings, RIT News YouTube Comments Off

Top 10 News Stories of the Decade

RIT leapt into the 21st century with one of the most dynamic and significant decades of its rich history. RIT University News was privileged to chronicle the journey. As RIT turns its eyes toward the next decade, the University News staff took an informal poll to determine what it believes to be the Top 10 more »

Categories: PR musings 4 Comments

Relationships still make things happen

13WHAM tour

“Can you help us get a tour of a local TV station?” asked Lauren Hittinger, president of RIT’s Public Relations Student Society of America chapter. I don’t have a ton of influence in the world, but I was pretty sure I could make that happen. Having recently agreed to serve as professional advisor to the more »

Categories: PR musings, PR tips Comments Off
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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