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Introducing ‘The University Magazine’ app

When I first became a journalist in 1990, we wrote a story, took a picture and published it. Then in the late 1990s, the Internet became a factor so we wrote a story, took a photo, published it in print and then published it on the Web. By the mid-2000s, we were publishing stories and more »

Categories: Alumni, University Magazine 4 Comments

A ‘New York State of Mind’ — RIT style

The moment the RIT party landed at LaGuardia last week, we were instantly transformed into a “New York state of mind.” The RIT Alumni Association set up several days of events in New York City and it was a whirlwind of activity that captured the spirit of the 7,100 alumni who live and work in more »

Categories: Alumni, PR musings, Social media, University Magazine Comments Off

Kodak’s story: Front row to a sea change

Eleven years have passed, but I remember the moment with remarkable clarity. Seated across from Bill DuBois, then RIT’s chair of photographic arts, I listened as he requested support from University News to publicize a new initiative. I didn’t know it at the time, but I was witnessing the introduction of a sea change. “Paul,” more »

Categories: Photography, Students, University Magazine Comments Off

Two editors. Two Rochester universities. One family.

Catherine Hauser had a home advantage when doing a middle school writing assignment on grammar. She reviewed the homework with her parents, both trained journalists and magazine editors. Yet Catherine was a tad dumbfounded when she didn’t ace the assignment. “Her teacher was looking for the style rules she’d used in class, particularly for capitalization, more »

Categories: Alumni, Campus life, PR musings, University Magazine Comments Off

Summertime meditations on social media (part 1): Twitter for ‘newbies’

At RIT University News, we do our best to stay current on trends in social media (and between all of us, I think we do pretty well). RIT News was an early adopter of Facebook and Twitter, produced news podcasts before most universities and launched a YouTube channel early on. Plus, this blog was one more »

Categories: News & Events Daily, Podcasts, PR musings, RIT News YouTube, Social media, University Magazine 2 Comments

Under the Hood: It’s the busy season

My colleagues warned me that April/May is our busy season. Boy are they right! A lot has been going on around campus, and we still have a few more weeks until the academic year comes to a close. In early April, we had back-to-back announcements about the Institute of Health Sciences and Technology and the more »

Categories: Athenaeum, Campus life, Events, PR musings, Students, Under the Hood, University Magazine Comments Off
  • About Us

    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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