August 20, 2014
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And the winner is… University News

We spend most of our time toiling behind the scenes so that others can capture the glory. We accept that. It’s the nature of public relations. That said, the Public Relations Society of America offers us an opportunity each year to bask in the spotlight. The Rochester chapter of PRSA held its ceremony for the more »

Categories: Miscellaneous 1 Comment

Design patterns for journalists

While making my usual rounds through Mike Rundle (and company)’s 9rules Network, this article from Mark Friesen’s Newsdesigner.com caught my eye. In it, he rounds up all the usual mainstream news sources, and groups papers by the angle they took on the recent coverage of the events involving Al-Zarqawi. I’ve been checking Newsdesigner.com at least more »

Categories: Uncategorized 4 Comments

Inside the Pages of News & Events

Introducing a new regular feature on The Tiger Beat Blog: Inside the Pages of News & Events In coming weeks, News & Events Managing Editor Vienna Carvalho-McGrain will begin taking you behind the scenes of University News and offering an insider’s look at some of what goes on behind the walls of Building 86 (our more »

Categories: Inside N&E 2 Comments

Midday meal marks Mary J for maximum merriment

Last Friday RIT’s Government and Community Relations division celebrated another year having successfully navigated the currents of public relations. We rode aboard Corn Hill Navigation’s antique watercraft, the Mary Jemison. Departing from the newly constructed Corn Hill Landing, we were transported down the Genessee River to where it meets the Erie Canal, and back again. more »

Categories: Uncategorized Comments Off

Reflections on the passing of another school year

Things are quiet now. I always find it—commencement, that is—somewhat of a mixed blessing. The buildup to the end of each school year is always so frantic. You can’t help but look forward to a break in the action. But I miss the students and the energy and the chemistry they bring to our campus more »

Categories: PR musings 3 Comments

More on who we are and what we do: We’re reporters (except when the news is really bad, right?)

The answer to the question posed in the headline may surprise you. First, last time I explained that just like “real” reporters we don’t “spin” like some PR flacks. In fact, we avoid editorializing in our news releases and stories all together. Honest. We know from experience that burnishing a news release won’t necessarily make more »

Categories: PR tips Comments Off
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