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Design patterns for journalists

While making my usual rounds through Mike Rundle (and company)’s 9rules Network, this article from Mark Friesen’s Newsdesigner.com caught my eye. In it, he rounds up all the usual mainstream news sources, and groups papers by the angle they took on the recent coverage of the events involving Al-Zarqawi. I’ve been checking Newsdesigner.com at least more »

Categories: Uncategorized 4 Comments

Inside the Pages of News & Events

Introducing a new regular feature on The Tiger Beat Blog: Inside the Pages of News & Events In coming weeks, News & Events Managing Editor Vienna Carvalho-McGrain will begin taking you behind the scenes of University News and offering an insider’s look at some of what goes on behind the walls of Building 86 (our more »

Categories: Inside N&E 2 Comments

Midday meal marks Mary J for maximum merriment

Last Friday RIT’s Government and Community Relations division celebrated another year having successfully navigated the currents of public relations. We rode aboard Corn Hill Navigation’s antique watercraft, the Mary Jemison. Departing from the newly constructed Corn Hill Landing, we were transported down the Genessee River to where it meets the Erie Canal, and back again. more »

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Reflections on the passing of another school year

Things are quiet now. I always find it—commencement, that is—somewhat of a mixed blessing. The buildup to the end of each school year is always so frantic. You can’t help but look forward to a break in the action. But I miss the students and the energy and the chemistry they bring to our campus more »

Categories: PR musings 3 Comments

More on who we are and what we do: We’re reporters (except when the news is really bad, right?)

The answer to the question posed in the headline may surprise you. First, last time I explained that just like “real” reporters we don’t “spin” like some PR flacks. In fact, we avoid editorializing in our news releases and stories all together. Honest. We know from experience that burnishing a news release won’t necessarily make more »

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We control the weather!

It happens too often! Commencement weekend at RIT is notorious for cool, clammy weather. But if the forecast holds, conditions for this year’s celebration might be darn near summer-like. And you can thank University News because, as I’m now learning, we control the weather! More on that in a moment. I hate to admit it, more »

Categories: PR musings 5 Comments
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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