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Reflections on the passing of another school year

Things are quiet now. I always find it—commencement, that is—somewhat of a mixed blessing. The buildup to the end of each school year is always so frantic. You can’t help but look forward to a break in the action. But I miss the students and the energy and the chemistry they bring to our campus more »

Categories: PR musings 3 Comments

More on who we are and what we do: We’re reporters (except when the news is really bad, right?)

The answer to the question posed in the headline may surprise you. First, last time I explained that just like “real” reporters we don’t “spin” like some PR flacks. In fact, we avoid editorializing in our news releases and stories all together. Honest. We know from experience that burnishing a news release won’t necessarily make more »

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We control the weather!

It happens too often! Commencement weekend at RIT is notorious for cool, clammy weather. But if the forecast holds, conditions for this year’s celebration might be darn near summer-like. And you can thank University News because, as I’m now learning, we control the weather! More on that in a moment. I hate to admit it, more »

Categories: PR musings 5 Comments

Blogs in the news

Had Mark Cuban been a subscriber to The Tiger Beat he may have saved himself one hundred thousand dollars. Mark Cuban, the eccentric billionaire-owner of the Dallas Mavericks was recently fined $100k for blogging…on his own personal website. Okay, so he wasn’t actually fined for the act of blogging, but he was fined for his more »

Categories: Uncategorized 1 Comment

RIT in the news: “Business” as usual

Sometimes the best news about RIT isn’t directly about RIT. Wow, hope I didn’t totally lose you there! What I’m trying to say is certain media placements reflect on the university particularly well when the topic is one of our students, alumni, or maybe even a business that got it’s start through technology developed on more »

Categories: News hits 2 Comments

More on who we are and what we do: Are we reporters or spinmeisters?

Last time, I explained what we do in University News Services (see More on who we are and what we do). Here’s the crib sheet: Media relations This time, I’ll expand on who we (collectively) are. As Silandara recently wrote, most of us previously worked in the media—and, as the adage goes, it stays in more »

Categories: PR tips 1 Comment
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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