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The shape of things to come

And so I’m back! I’m back from Las Vegas where the National Association of Broadcasts recently concluded NAB 2006, its annual trade show and conference for electronic media professionals. As a former broadcaster, this annual extravaganza still holds some personal appeal, but I found myself attending this year with more of a professional agenda. First, more »

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Finding our voice

Now that Mike is our manager of new media and officially championing blogging and podcasting at University News, I have someone to talk to about the blog and the visions I’ve had for it. Someone who has no choice but to listen to my ideas. Heh heh. One of the things that’s been on my more »

Categories: Miscellaneous 5 Comments

Talk to us, get a free lunch?

We’re dedicated to building readership of the Tiger Beat blog. So dedicated that we take our commentors out for lunch on campus. ;) In the spirit of bloggers being transparent about themselves, lets reveal what happens when someone takes the time to respond to our posts with thoughtful comments. Justin joined our blogging conversation a more »

Categories: Miscellaneous 1 Comment

The first rule of public relations, part 2

You now know the first rule of public relations. (For those needing a refresher, see The first rule of public relations.) But why does a professor need to know this? After all, don’t those of us working in media relations (public information officers, or PIOs, as we’re also commonly known) write the news releases and more »

Categories: PR tips 1 Comment

An open letter to bloggers (and wroggers) everywhere

I’ve been following, with some amusement, the reaction to my recent Democrat and Chronicle essay, in which I introduced a term—wrogging—to describe high-quality writing on a blog—a word that, I predict, will be in the dictionary before the turn of the century. (Note to bloggers: j o k i n g.) Here’s a sampling: jane, more »

Categories: Blogging 6 Comments

What do we do?

If you’ve ever wondered what University News Services does, take a peek… Whenever news-worthy events happen at RIT, whether it was the announcement of our men’s hockey team moving to Division I or a nanotechnology grant, press releases are written by the University News staff. Once these releases are sent to media outlets, RIT is more »

Categories: PR musings 1 Comment
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