August 21, 2014
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Twitter…kind of like cable TV?

Last time, I discussed how RIT University News and others on campus use Twitter to share information and engage with followers, and I offered tips for efficient use of Twitter via lists and hashtags. (Plus, I explained why RIT isn’t @RIT. Answer: Someone else already has the username.) With nearly 4,900 followers, @RITNEWS is the more »

Categories: PR musings, Social media 5 Comments

Under the Hood: I’m an expert!

It’s official: I’m an expert in headline writing. While I have bachelor’s degrees in English and journalism and spent three years working as a copy editor at the Democrat and Chronicle learning under the best of the best, I never really considered myself to be an expert in anything—until I was asked. My supervisor, Mike more »

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Read all about it: Reviving a landmark, preserving history and understanding RIT’s place in the Twitter universe

Athenaeum Vol3-Num5 Cover

Welcome to the April issue of RIT’s Athenaeum newsletter. Although the calendar shows that the academic year will be wrapped up in six short weeks, it’s obvious that there is no shortage of student activities, lectures, exhibits and campus events. And with campus news in full swing, I’m happy to share some highlights from our more »

Categories: Athenaeum, Campus life, Social media, Students 2 Comments

Using Twitter to keep up-to-date on #RIT news

In an April 12 Athenaeum story, colleague Paul Stella writes about Twitter’s use by a group of students, known as “5 RIT Students,” and others on campus. RIT University News, an early adopter of Twitter (having joined the “microblog” in summer ’08), uses Twitter daily to efficiently (quickly and concisely) share top RIT news. Twitter more »

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My first week at University News

Associated Press stylebooks, Student Spotlights and, of course, an umbrella shaped like a Samurai sword.  What else could possibly kick off an exciting co-op with University News? As a fourth-year advertising & public relations and psychology double major, I’m excited about the opportunity to work full-time for the department during spring quarter. The past week became a more »

Categories: Breaking news, Campus life, PR musings, Social media, Students Comments Off

RIT’s remote-sensing superheroes—and more

Imagine yourself as a survivor of Hurricane Irene or another devastating disaster that has left your home in ruins and your life in shambles. As the water begins to recede, you’re left hoping that emergency aid comes along sooner than later so you can feed your children, find shelter and protect your family. The cover more »

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