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Online Learning Awards and one year at UNS…

I’ve been feeling a little nostalgic this week as I come upon my one-year anniversary with University News. I love my beat and the people here. So many stories, so little time! And one story I was covering this week had special meaning: I spent the afternoon with former co-workers from Online Learning at their more »

Categories: Campus life 3 Comments

Something special is brewing

I’ve spent the past several weeks working to publicize the grand opening celebration of RIT’s new Center for Student Innovation. In preparation, I did some homework to get a sense of what the center would be all about. I read background material, including colleague Kathy Lindsley’s piece on the center in University Magazine. I spoke more »

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Early observations from New Student Orientation

Susan Gawlowicz, Vienna Carvalho, Marcia Morphy and I staff the early shift at the University News table.

I think what strikes me initially is the sense of bewilderment on their faces. New students and their families are busy today taking in the sights at the start of RIT New Student Orientation, which gets underway with move-in activities and the Orientation Resource Fair. Their bewilderment is completely understandable. They are among more than more »

Categories: Campus life, Events, RIT worldwide 1 Comment

OAs showcase their RIT brand loyalty

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Despite the smiles and positive energy projecting in front of me, I’m definitely feeling outnumbered—even a bit overwhelmed. An army of about 150 RIT students, seated in an auditorium-style lecture hall, is awaiting my message. Keep the nerves in check, I’m thinking, and just do what you do. It’ll be fine. I start by expressing more »

Categories: Campus life 1 Comment

Life begins at CSI

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University News photographer Sue Weisler’s cover photo for the latest issue of RIT: The University Magazine features a dramatic twilight image of the new Center for Student Innovation (see below). With all the interior lights aglow and the curvilinear facade pressed against a clear, indigo sky, it’s a view that hasn’t been seen by many more »

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Least attractive campus: Seriously?

On an after-work run around campus last night, I could see her head rise just a short distance ahead of me. A deer, not an uncommon sight, leapt from the woods and crossed Andrews Drive, where she paused. “Wait,” I thought, realizing another was likely to follow. Sure enough, a spotted baby deer emerged and more »

Categories: Campus life, PR musings 23 Comments
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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