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Behind the curtain: marketing Imagine RIT

Imagine RIT: Innovation and Creativity Festival returns to wow Rochester for a second year on May 2. More than 400 examples of RIT student, faculty and staff innovation and creativity will be on display. Visitors will check out cutting-edge technology, groundbreaking research and world-class artistry through a series of interactive exhibits, demonstrations and performances. At more »

Categories: Events, PR musings 2 Comments

Stick it where the sun DOES shine

To be honest, I normally consider it a bit of a nuisance—that Post-it note on the newspaper that covers part of the headline or information on the masthead. But that wasn’t my reaction yesterday. The latest Democrat and Chronicle Post-it represents the kick off to the final phase of our public relations and marketing push more »

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I’m bigger than my body gives me credit for

Fans of John Mayer recognize that as the lyrics from his 2003 hit single. As the lyrics came to mind, I couldn’t help but giggle to myself—sitting there in my parked car, looking straight up and seeing this overwhelmingly large reproduction of myself. In the words of my friend James Macchiano, “You can check ‘being more »

Categories: Events, PR musings 5 Comments

Why not invite President Obama to the Imagine RIT Festival?

This is the question RIT President Bill Destler has pondered the past few days. After all, the May 2 Innovation and Creativity Festival certainly fits the spirit of President Obama’s call to action to create a new American and global economy. • Invent new products and services that will drive American innovation in the 21st more »

Categories: Events, News hits 1 Comment

FIRST Robotics LUNACY is the smartest game in town

“Power up your robots!” It was technology heaven for the hundreds of high school FIRST Robotics competitors. Actually, it was technology-on-the-moon—with the robots, payload specialists, moon rocks, and action in the crater. Welcome to LUNACY, the Finger Lakes Regional FIRST Robotics Competition that took place this past Friday and Saturday in the Gordon Field House. more »

Categories: Events 2 Comments

Hello from Michelle…

Hi, my name is Michelle Cometa; I joined the UNS team in October and cover the many adventures in engineering and CAST. My background before coming University News Services? I’ve spent the past seven years with the ITS team, first as assistant to the CIO, then as communications and PR manager. Prior to that I more »

Categories: Events, PR musings 5 Comments
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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