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To vacation or NOT to vacation; Harry Potter IS the answer

Vacation takes its toll when you come back to work and find more than 300 e-mail messages in your mailbox. You sort of wonder how R&R can lead to more stress than when you closed your office door and yelled to everyone within hearing, “I’m OFF, I’m GONE, I’m OUTTA here!” OK, maybe I took more »

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The honor is all ours

We spend so much time at University News celebrating the successes of our RIT colleagues, I hope you’ll bear with me as I shine the spotlight on our efforts. Five PRism Awards. That’s our tally from this year’s ceremony, held June 7 and sponsored by the Rochester chapter of the Public Relations Society of America. more »

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E-mail is old fashioned—Finding new tools for crisis communication

The cost of a stamp went from 39 cents to 41 cents this week. But the bigger news this past year is that e-mail is increasingly becoming the new “snail mail.” We are seeing this more and more in our crisis communication strategy at RIT. The use of e-mail became even more glaring with the more »

Categories: PR musings 3 Comments

When to talk, when not to talk

We use this forum a lot to talk about University News’ success in getting RIT stories placed in the media. The good things happening here on campus provide the vast majority of opportunities for our team to work with colleagues in the media. But occasionally, it becomes our job to react when things go wrong. more »

Categories: PR musings 2 Comments

Insult comic rocks RIT

I received a crash course in crisis communications last week. And it was all thanks to comedian Lisa Lampanelli, who performed in Clark Gym March 23, and her outrageous remarks on the Brother Wease radio show back in January. Bob Finnerty approached me on Monday and filled me in on the controvery. Lampanelli had made more »

Categories: Events, PR musings 3 Comments

Discovering a trend

Next time you’re hanging out in Java Wally’s or Crossroads, take a look around. You’ll see tons of laptops—which is obviously no surprise. But take a closer look. Notice anything different? Yup, stickers. College students today are using the covers of their laptops the same way people use the bumpers of their cars—to personalize them. more »

Categories: News hits, Photography, PR musings 1 Comment
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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