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RIT in the news: Beating the drum

At first, I was at a loss to find something to write about. It’s not from a lack of activity on campus. Far from it! There are just so many good things going on here it’s difficult to focus on any one of them for any length of time. Admittedly, it’s often hard for me more »

Categories: PR musings 2 Comments

U.S. News rankings: What they mean for RIT

The rankings are coming, the rankings are coming!!! University News is getting ready for the upcoming U.S. News & World Report: America’s Best Colleges rankings. U.S. News is planning to release the rankings on Thursday. This is always good news for RIT. Since the magazine began ranking colleges in 1983, RIT has consistently been listed more »

Categories: News hits, PR musings 3 Comments

How to get national press coverage? A lot of hard work and a bit of luck!

One of the most frequently asked questions I hear about RIT stories on national television or in major newspapers is, “How did that happen? How did The New York Times or CNBC find out about RIT?” While the answer is simple, the process for making it happen can be complicated. Reporters are always looking for more »

Categories: PR musings 2 Comments

Tracking a beauty queen

It was one of my first tasks upon joining the ranks of University News. Biljana Mancic, one of our students at the American College of Management and Technology in Croatia, was named Miss Croatia and would be competing in the Miss Universe competition July 23 in Los Angeles. It was my job to interview her. more »

Categories: PR musings 5 Comments

“The university as economic savior”: More to the story

The Chronicle of Higher Education published a cover story July 14 addressing the issue of higher education replacing industry in some cities as the economic catalyst. What better place to tell this story than Rochester, N.Y.? Reporter Karin Fischer wisely selected the University of Rochester as the thread for her story. After all, UR is more »

Categories: News hits, PR musings 3 Comments

Monkeys in the middle

You remember that game, right? The one your older siblings thought was so much fun. They’d toss a ball back and forth while you scurried between them. You were never quite sure which side to lean toward in hopes of snatching it. But this much was certain—if you stayed in the middle, you’d never get more »

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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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