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Introducing ‘Under the Hood’

I never thought I’d be back in school. Well, I guess I’m not really in school—I’m at school. I started working for RIT’s University News team in October. I came from the Democrat and Chronicle, Rochester’s major metro newspaper, where I had worked as a copy editor since graduating from St. John Fisher College in more »

Categories: Inside N&E, News & Events Daily, PR musings, Under the Hood 6 Comments

What’s next with RIT branding? Storytelling

There is an old saying in journalism that also works with branding: Show your readers (audience), don’t just tell them. It would be very easy for RIT to tell the world: We’re innovative and creative We’re big, with an enrollment of 17,000 students We have one of the oldest and largest co-operative education program in more »

Categories: Branding, PR musings Comments Off on What’s next with RIT branding? Storytelling

RIT Brand Forums: Dec. 6 and 7

Just do it . . . I’m willing to bet you thought of Nike with those three simple words. Nike has one of the world’s leading brands, but there’s more to it than its famous swoosh logo and strong tagline. The Nike brand is about a healthy and active lifestyle, and more. So what’s the more »

Categories: Branding, PR musings 2 Comments

‘Bear’ with me on this one

It’s no secret I love a good pun. The University News staff can surely attest to that. It’s to the point that—during team meetings—they can sense an opening and practically cringe before I even lob one out for their consumption. So admittedly I smiled last Friday at the comment shouted by a student from inside more »

Categories: Breaking news, News hits, PR musings 1 Comment

RIT, Dunkin’, Wegmans and the Yankees: The power of branding

So what makes a good brand? Let’s start close to home with Wegmans. When you think Wegmans, here’s what comes to mind: customer service, fresh food, convenience, a great place to work and overall high quality. Dunkin’ Donuts sells more coffee than donuts after it repositioned its brand with the America Runs on Dunkin’ campaign. more »

Categories: Alumni, Branding, PR musings 4 Comments

A 45-minute history lesson from CBS newsman Bob Schieffer

CBS newsman Bob Schieffer chats with Bob Finnerty, RIT chief communications officer, on a flight to Washington, D.C.

One of the most universal questions of Bob Schieffer’s generation is “Where were you when President Kennedy was shot?” A 26-year-old night police reporter at the Fort Worth Star-Telegram, Schieffer still lived at home with his widowed mother and siblings. His teen brother told him the grim news and Schieffer scrambled to work. Editors assigned more »

Categories: PR musings 1 Comment
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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