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H1N1: Hurry up and wait

Not sure you’ll agree, but I find slow developing situations more challenging to respond to. Sure, there’s time to better evaluate circumstances as they evolve, but there always remains uncertainty about how those circumstances will ultimately play out—or even whether they’ll “play out” at all. That’s how I view preparations for the expected outbreak of more »

Categories: Miscellaneous, PR musings 1 Comment

News and coffee…the same the world over

News and marketing needs are the same around the world. The language may be different but the need to scope out news and promote people, programs and events, as well as to find the best ways to use social media really, is not that much different if you are in Rochester, N.Y., or Dubrovnik, Croatia. more »

Categories: Campus life, PR musings, RIT worldwide 4 Comments

‘Model’ behavior in the wake of tragedy

My workday typically kicks off at 6 a.m., and it’s the responsibility of National Public Radio to coax me out of bed. But as my clock radio came to life on Feb. 13—placing me on the cusp of consciousness—it was difficult to comprehend what I was hearing. A plane crash…near Buffalo…50 people reported dead. It’s more »

Categories: PR musings 1 Comment

We kept busy while you were gone

You know, I can’t get over the nerve of some of you people! I mean taking the entire summer to be away from campus while the rest of us were here—dodging the noise and dust coming from the latest round of construction. It doesn’t seem fair, but I guess I’m willing to let it slide. more »

Categories: PR musings 1 Comment

Least attractive campus: Seriously?

On an after-work run around campus last night, I could see her head rise just a short distance ahead of me. A deer, not an uncommon sight, leapt from the woods and crossed Andrews Drive, where she paused. “Wait,” I thought, realizing another was likely to follow. Sure enough, a spotted baby deer emerged and more »

Categories: Campus life, PR musings 23 Comments

A night at the PRism Awards (that we didn’t win any of)

The gang from RIT University News made its annual appearance at the PRism Awards, sponsored by the Rochester chapter of the Public Relations Society of America, on June 11. The PRisms, which were awarded this year at Casa Larga Vineyards in Fairport, are a salute to the best work taking place in the local public more »

Categories: Events, PR musings Comments Off on A night at the PRism Awards (that we didn’t win any of)
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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