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The scoop on the pooch who went to college

Ever wonder where the ideas come from for the many stories we write throughout the year? Well, as you might expect, our sources are many. Faculty, staff and students sometimes approach us with story ideas. A caveat: We are paid not for the stories we write but for the stories we don’t write. That old more »

Categories: Campus life, Inside N&E, News hits, Podcasts 3 Comments

‘Hearing’ a smile and the signs of good podcast interviews

Dr. Richard Santana, associate professor and chair of English, recently stopped by Studio 86 to discuss his new book, Religion and Popular Culture: Rescripting the Sacred, with Will Dube and me. The book, co-written with Gregory Erickson of New York University, explores expressions of religion and morality in popular culture and their impact on the more »

Categories: Podcasts Comments Off on ‘Hearing’ a smile and the signs of good podcast interviews

Looking back (part 2): Whatever happened to…?

Last time, I described the transmogrification of this blog (and this blogger) over the past few years and promised updates about early contributors Silandara, Becca, Pete and Brandon: Since leaving RIT in 2006, The Tiger Beat Blog founder Joanna Bartlett-Gustina has been working as a freelance copywriter and designer of brochures, direct-mail pieces, newsletters and more »

Categories: Blogging 3 Comments

Looking back (part 1): A blog and blogger evolution

Where were you on Dec. 22, 2004? Though only a little more than four years ago, it’s a lifetime ago for The Tiger Beat Blog. At 4:41 p.m. on that day, this blog came roaring to life when Joanna Bartlett-Gustina (many remember her as “Silandara”) clicked “publish,” creating the first post. (Though perhaps it would more »

Categories: Blogging 2 Comments

All atwitter over a hundred ‘tweets’

Whether you know it or not, you’ve been “tweeted.” One hundred times. By us. Now, before you lodge a formal complaint with the Center for Student Conflict, you should know that to be on the receiving end of a “tweet” isn’t necessarily a bad thing. A “tweet” is a short message sent via Twitter, a more »

Categories: Blogging, Podcasts, PR musings 7 Comments

Behind the scenes: Model coverage, but why this story? (Part 1)

Last time, I shared thoughts on the future of radio—related to findings from my recent study examining listener perceptions about local radio. As a news story in the works for several weeks, the collaboration between my colleague Will Dube and me could serve as a model for future stories developed by University News. “Why?” you more »

Categories: News hits, Podcasts, PR musings, Research 1 Comment
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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