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Under the Hood: Welcome to the new guys

Welcome back! Things have been moving and shaking here at University News, and I have some staffing changes to announce: Former Golisano College of Computing and Information Sciences writer John Follaco left RIT in the spring to join The College at Brockport’s public relations team. His talent will be missed, and Brockport sure is lucky more »

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Two editors. Two Rochester universities. One family.

Catherine Hauser had a home advantage when doing a middle school writing assignment on grammar. She reviewed the homework with her parents, both trained journalists and magazine editors. Yet Catherine was a tad dumbfounded when she didn’t ace the assignment. “Her teacher was looking for the style rules she’d used in class, particularly for capitalization, more »

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Summertime meditations on social media (part 4): All the rest

Following my previous blog post on Foursquare—and the robust discussion that ensued—this post might seem a bit anticlimactic. But to wrap up this series (at least for now), let’s briefly take a look at three additional popular social-media tools: Facebook I once heard a Facebook-Twitter analogy—but since I don’t recall it exactly, I’ll have to more »

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Summertime meditations on social media (part 3): Foursquare (unvarnished)

Last time, I shared opinions about and advice for effectively using Twitter—and lamented its misuse by some who #fail to share compelling content. Speaking of non-compelling content … there’s Foursquare. I cautioned in part 1 that opinions would be direct and occasionally contrarian. I recognize that people use social media with many different goals in more »

Categories: PR musings, Social media 17 Comments

Summertime meditations on social media (part 2): Twitter for…narcissists?

It seems as though blog posts appear someplace almost daily offering bulleted lists of sugarcoated Twitter tips. This one is different, I promise. First, narcissism—extreme love of oneself—abounds in social media. That’s no big surprise. A certain amount of narcissism—on Twitter, Facebook and social media, in general—is only to be expected. But here are some more »

Categories: PR musings, Social media 4 Comments

Summertime meditations on social media (part 1): Twitter for ‘newbies’

At RIT University News, we do our best to stay current on trends in social media (and between all of us, I think we do pretty well). RIT News was an early adopter of Facebook and Twitter, produced news podcasts before most universities and launched a YouTube channel early on. Plus, this blog was one more »

Categories: News & Events Daily, Podcasts, PR musings, RIT News YouTube, Social media, University Magazine 2 Comments
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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