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Help women’s hockey ‘Black Out Heart Disease’ this weekend at Ritter Arena

This weekend, the undefeated No. 1 RIT women’s hockey team will take on No. 4 SUNY Plattsburgh in one of the most anticipated match-ups of the season in Division III hockey. Both teams have been perennial national powers for the last five years, with Plattsburgh winning back-to-back National Championships in 2007 and 2008. The Tigers and Cardinals more »

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The RIT Challenge, 2011 style

My oldest son returned to dorm life this week at ‘Cuse. A freshman, he was excited to get back to his new friends and take on spring semester. But won’t he miss home cookin’? “Dad, we’ve got like 30 cereals to pick from, omelets every day, and 100 cable channels with sports,” he reminded me. Good more »

Categories: Campus life 1 Comment

Introducing ‘Under the Hood’

I never thought I’d be back in school. Well, I guess I’m not really in school—I’m at school. I started working for RIT’s University News team in October. I came from the Democrat and Chronicle, Rochester’s major metro newspaper, where I had worked as a copy editor since graduating from St. John Fisher College in more »

Categories: Inside N&E, News & Events Daily, PR musings, Under the Hood 6 Comments

Shooting Tigers

Being part of the RIT family for over seven years doesn’t seem like it has been that many. Sure, for several members of the RIT family seven years might seem more like a morning commute in their RIT career. For me, I sure hope I can say the same thing many years from now. Some more »

Categories: Branding, Events, Guest blogger, Sports 3 Comments

Still rallying ’round the Tigers

If you ask Al Mature ’74 (retail management), he’ll tell you the packed loft inside Pittsburgh’s Cafe Fifth Avenue was a sight for sore eyes. Mature frequently found it challenging to attract large numbers of fellow Steel City-area graduates to RIT Alumni Association activities. But with more than 80 alumni in attendance, it was a more »

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What’s next with RIT branding? Storytelling

There is an old saying in journalism that also works with branding: Show your readers (audience), don’t just tell them. It would be very easy for RIT to tell the world: We’re innovative and creative We’re big, with an enrollment of 17,000 students We have one of the oldest and largest co-operative education program in more »

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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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