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More students take off for Dubai and Kosovo

It is not everyday that you dine in the desert overlooking a group of skiers or meet your project team in Kosovo to prepare for a research event in Rochester. But that’s what several of our students are up to as the winter quarter starts. They are taking advantage of our international campuses, taking in more »

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Busy holiday weekend in store for RIT Athletics

While most people in the area will be standing in lines amongst thousands of strangers, trying to get that flat-screen TV for $10 less than you could online, the RIT hockey teams will be on the ice, preparing for a very busy weekend. The men host Atlantic Hockey rival Sacred Heart on Friday and Saturday, more »

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Connecting-the-dots, phase change memory and producing new scientists

When it comes to potential and possibilities, sometimes all the dots really do connect. And over a few days last week, covering three separate, and seemingly different, events I had the chance to see that happen. The “dots” started to come together at the recent Freescale Symposium, sponsored by Freescale Semiconductors and the Kate Gleason more »

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RIT Brand Forums: Dec. 6 and 7

Just do it . . . I’m willing to bet you thought of Nike with those three simple words. Nike has one of the world’s leading brands, but there’s more to it than its famous swoosh logo and strong tagline. The Nike brand is about a healthy and active lifestyle, and more. So what’s the more »

Categories: Branding, PR musings 2 Comments

‘Bear’ with me on this one

It’s no secret I love a good pun. The University News staff can surely attest to that. It’s to the point that—during team meetings—they can sense an opening and practically cringe before I even lob one out for their consumption. So admittedly I smiled last Friday at the comment shouted by a student from inside more »

Categories: Breaking news, News hits, PR musings 1 Comment

A work of art

When the October/November edition of RIT’s Athenaeum hits stands later today, I’m hoping our readers will pause to examine the cover artwork. This issue’s cover story features the evolution of RIT’s bicultural campus—specifically, our deaf and hard-of-hearing community living and working in a unique environment with hearing community members. Early discussions with Athenaeum’s graphic designer more »

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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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