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Will RIT sell out Blue Cross Arena Saturday? Tickets are going fast

The last time the RIT hockey team played at Blue Cross Arena, an Atlantic Hockey Championship was at stake and the Tigers delivered two devastating performances, crushing Canisius and Sacred Heart to advance to the NCAA Tournament. Now, that was just the tip of the iceberg as to what the Tigers would accomplish in the next more »

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A day with an RIT hockey player

My roots in the communication industry began in sports. I started my career as a part-time “outfielder” in the Rochester Democrat and Chronicle sports department. Working in the world of sports can be tough. Sporting events typically take place on nights and weekends—when most of us hope to be spending time with family and friends. more »

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RIT, Dunkin’, Wegmans and the Yankees: The power of branding

So what makes a good brand? Let’s start close to home with Wegmans. When you think Wegmans, here’s what comes to mind: customer service, fresh food, convenience, a great place to work and overall high quality. Dunkin’ Donuts sells more coffee than donuts after it repositioned its brand with the America Runs on Dunkin’ campaign. more »

Categories: Alumni, Branding, PR musings 4 Comments

Redefining study abroad, Formula racing style

All 76 teams from around the world lineup before the opening events of the Formula Student Germany competition. Photo by FSG

While RIT expands its study abroad programs, there are many international experiences RIT students participate in that have little to do with classrooms, but everything to do with learning opportunities. This month, the RIT Formula Racing Team set off for Germany for its final competition of the season. The team gears up for three major more »

Categories: RIT worldwide 1 Comment

Men’s soccer to enjoy once-in-a-lifetime opportunity with trip to Spain

This Wednesday, members of the RIT men’s soccer team will head to Spain to train and compete against some of the top collegiate and club teams in the country. Twenty-six players, two coaches and an athletic trainer will represent the Tigers, who return to Rochester on Aug. 12. The players, who raised money through several more »

Categories: Sports 3 Comments

Under the hood at Baja Rochester

RIT Tigers Listen to Judges

I have to admit, I wasn’t crazy about the prospect of dirt and mud, but what can one expect at a Baja off-road event, especially at a place called Hogback Hill? That’s where the 2010 Baja SAE Rochester World Challenge took place. Roughing it was never my thing, but sometimes the reporter has to go more »

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