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Under the hood at Baja Rochester

RIT Tigers Listen to Judges

I have to admit, I wasn’t crazy about the prospect of dirt and mud, but what can one expect at a Baja off-road event, especially at a place called Hogback Hill? That’s where the 2010 Baja SAE Rochester World Challenge took place. Roughing it was never my thing, but sometimes the reporter has to go more »

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Reading survives

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As a writer, I feel better already. Last week I learned books are not dead, book stores and libraries will be around during the next decade, authors, publishers and printers will still be able to make a living, and the Web, e-books and tablet computers will synchronize with all of the above to augment and more »

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Baja begins: RIT hosts 89 colleges from around the world

RIT Car Gets Final Tweak

As part of my beat, I’ve been involved with the RIT Baja team as it prepared for the 2010 Rochester World Challenge starting today at RIT today (and continuing all weekend). Since the start of the academic year, the team has known it would host one of the biggest regional events for SAE Baja. After months more »

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‘Ritchie’ faces the nation

In case you missed it: Ritchie Faces the Nation RIT mascot Ritchie the Tiger was interviewed by CBS News Chief Washington Correspondent and “Face the Nation” host, Bob Schieffer. Among the topics they discussed, Schieffer grilled Ritchie about his “unmascot-like” conduct at the 2010 NCAA Frozen Four men’s hockey tournament, and Ritchie has a lukewarm more »

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A 45-minute history lesson from CBS newsman Bob Schieffer

CBS newsman Bob Schieffer chats with Bob Finnerty, RIT chief communications officer, on a flight to Washington, D.C.

One of the most universal questions of Bob Schieffer’s generation is “Where were you when President Kennedy was shot?” A 26-year-old night police reporter at the Fort Worth Star-Telegram, Schieffer still lived at home with his widowed mother and siblings. His teen brother told him the grim news and Schieffer scrambled to work. Editors assigned more »

Categories: PR musings 1 Comment

Top RIT news stories, videos and podcasts for April

Without question, RIT’s trip last month to the NCAA’s Frozen Four men’s ice hockey championship tournament, hosted at Ford Field in Detroit, got our readers’ attention—in a big way. Among the 10 most-viewed RIT news stories in April, eight were related to the Tigers first-ever berth in the tournament. Plus, each of last month’s most more »

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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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