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COB volunteers give school kids the business

About two dozen students and alumni from the College of Business joined forces March 24 to teach youngsters at Rochester’s Kodak Park School No. 41 about economics and careers, using curriculum provided by Junior Achievement.

Keziah Lain
Keziah Lain ’01 shares business insights with fourth graders.

“Business is ingrained in everything in our society,” says Amy Kennicutt ’05, an e-business project analyst at Excellus BlueCross BlueShield, who taught a third-grade class with Inga Grote, a fourth-year international business and marketing major. “It’s a basis of knowledge for doing anything in the world.”

“We brought the business world to kids who are 11 and 12 years old,” says Anthony Testa ’96 (MBA), partner and executive vice president of Two Point Capital Management Inc., who mentored sixth-graders along with Kristopher Brown, a third-year accounting student.

“It was exciting to see them engaged and thinking about real-world business problems, designing a product, deciding on markets, determining a marketing message.”

The event at School 41 has turned into a springboard for other mentoring initiatives involving College of Business students, alumni and Rochester schoolchildren. In addition to running a similar event, there are plans for a pilot program matching business students and alumni with high school students.