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The University Magazine

RIT and U.S. Census Bureau helped launch ADI


Discussing an ADI project are, from left, K. Bradley Paxton, Todd Johnsson '00 and Steve Spiwak '84.

When scanning images for automated data collection, it is imperative that the software and hardware used in the process extract accurate data and reproduce faithful depictions of the original document.

This is particularly important for companies and organizations such as the U.S. Census Bureau that scan millions of documents and need all of the images and information collected to be highly accurate.

Many of these organizations have turned to Advanced Document Imaging or ADI LLC, a graduate of the RIT business incubator, Venture Creations. ADI utilizes proprietary image and data analysis software to evaluate document scanning and image capture processes, assisting organizations in improving their scanning and the overall accuracy of the data collected.

"ADI has developed technology that assists in assessing the quality of image capture and data collection, ultimately improving its use in a host of areas," says K. Bradley Paxton, company co-founder and CEO. "Our initial product line has grown into a series of offerings and services for both public and private organizations."

The company, now based in its own facility in the Rochester suburb of Henrietta, was incorporated in 2002 and has subsequently tripled in size. ADI assisted the U.S. Census Bureau in preparing for the 2000 census and is currently working with the agency in advance of the 2010 effort. It also provides image analysis services for other government agencies and private companies such as Lockheed Martin and is working with another Venture Creations company, NanoArk Corp., to develop additional products.

A number of ADI employees are RIT grads who are adding to the company's development and the advancement of the imaging industry as a whole. Steve Spiwak '84 (electrical engineering technology), ADI's vice president of engineering, assisted in initial quality assurance system development for ADI's first products and conducted preparation work for the 2000 census.

"We have leveraged what we have learned from our work with the Census Bureau and are now expanding our capabilities into the commercial sector," Spiwak says. "We have found that many organizations that automatically collect data from paper forms have no idea how well their data capture systems perform. Our technology can evaluate their output and show them ways to make cost-effective improvements."

In all, 10 alumni work for the company, including chief operating officer Todd Johnsson '00 (MBA). Two RIT professors serve as consultants. ADI also hires cooperative education and graduate students for different projects and has long-standing research partnerships with RIT's Printing Industry Center and the Chester F. Carlson Center for Imaging Science. Paxton notes that the continued growth of the company will be based on the development of new software packages and technology products, made possible in part through ADI's continued collaboration with RIT.

"Our connection to RIT has been central in ADI's growth and development through the improvement of our current technology, the utilization of numerous RIT graduates in our business operations, as well as the utilization of RIT expertise in our current research and new product development efforts," Paxton says.

Will Dube