RIT’s new Ctrl Alt Deli (pronounced “Control Alt Deli”) has a name that any computer geek could love – and, fortunately, RIT has no shortage of them.
The deli’s moniker pays tribute to the so-called “three finger salute” (the personal-computer keyboard combination – Control+Alt+Delete – used to reboot a computer).
It has been described as “the nerdiest deli” in America. Not many menus begin this way:
The eatery – featuring “Mega Byte” and “Half Byte” sandwiches – is located in the atrium of the B. Thomas Golisano College of Computing and Information Sciences. That means the 2,363 students majoring in computer science, information technology, interactive games and media, networking, systems administration, and software engineering help ensure a steady flow of customers.
Michael Chin, a first-year computer science major from the Bronx, N.Y., came up with the award-winning name.
“I thought, how can I infuse something about computers that is easily recognizable and that everyone would know, and include something about the deli with it? Then I glanced at my keyboard, and the rest was history,” Chin recounts.
An announcement about the deli, “tweeted,” fittingly enough, on Twitter, drew instant response.
“This might be the nerdiest deli in the United States,” mused Kayla Zerby ’05 (professional and technical communication), tweeting from Newport Beach, Calif. “Yeah, I want mayo. No, wait. Ctrl+Z. Mustard.”
“At first, I thought, ‘You’ve got to be kidding,’ ” adds Zerby, who recently relocated to New York City. “But it quickly switched to, ‘This is genius.’ Talk about knowing your customers!”
Mike Saffran í08