transformed into interactive ESPN Zone
|The SportsCenter desk gives visitors the
chance to try their own hand at reporting an ESPN highlights
segment and then send the video clip to friends and
family via the Internet.
The first-ever ESPN
Interactive Experience on a college campus opened at RIT in September.
Located in the remodeled Ritskeller, it features more than a dozen
TV screens and an interactive ESPN SportsCenter desk where students
can take a turn as sports broadcaster and e-mail video clips of
their performance to friends.
The project is made
possible through partnerships with ESPN and Time Warner Cable.
Sean Bratches '84 (business administration), executive vice
president of affiliate sales and marketing for ESPN, helped make
the Ritz Sports Zone a reality.
We are very pleased
to work with RIT and Time Warner Cable to showcase the ESPN brand
and foster greater student enrichment on campus, Bratches
The Ritskeller saw
a complete refurbishment as part of the ESPN project. The remodeling
included new carpeting, wall treatments and some eye-catching
fiber-optic lighting. RIT, ESPN, and western New York sports memorabilia
cover the walls.