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RIT helps create virtual reality ‘MAGIC’ for Buffalo Bills

7 Sep

Virtual reality photo of Buffalo Bill player in locker room.

As the 2017-2018 NFL season kicks off, fans of the Buffalo Bills will be treated to a new virtual-reality experience at New Era Field, designed by RIT alumni, to help fans “see” the stadium from a unique perspective.

RIT’s MAGIC Spell Studios has, at the request of the Buffalo Bills, created an interactive app that will allow fans to experience the stadium in a 360-degree immersive environment, including walking onto the field through the tunnel and seeing inside the locker room. The app, which will be usable to fans on-site at New Era Field for Buffalo Bills home games this season, is the first of its kind in the NFL. More.

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