Saunders College of Business
Business Ready, Day One. Instant access to information, big data, social media, and the global economy are forcing companies to be creative and innovate to succeed. As part of a university that blends business, technology, science, design, and liberal arts, Saunders offers opportunities rarely found in other business colleges.
To succeed in business, you’ll need to be a team player, think creatively, be strategic, and understand how to build sustainable enterprises. A global perspective, a diverse RIT minors program, and real-world experiences found at Saunders College of Business prepare graduates to be successful and hit the ground running Day One upon graduation.
Biz 1-2 Innovation for Freshmen
Freshmen in Saunders College of Business exercise their creativity and develop their innovative skills through the Biz 1-2 program, a two-course cohort program designed to take ideas from business concept to commercialization. Unlike many other business schools where students typically take general education courses their freshman year, the Biz 1-2 is a cohort-based program that allows business students to establish valuable relationships within their program in their first year. The program covers courses such as Ideas and Business Planning, Computer-based Analysis, Technology-enabled Launch, and Commercialization. Students get a chance to understand what it takes to develop and implement winning solutions in today’s market. The program culminates with business presentations to the RIT faculty, students, and invited guests. It is a chance for students to show off the work they have done during their first year at Saunders.
Components for success
Saunders College’s challenging and interactive programs give you the skills you need to be successful in your career. You will be exposed to a wide range of knowledge through liberal arts and science courses, core business courses, your chosen major, and cooperative education. A dynamic minors program allows you to work in teams with students from engineering, technology, art, design, science, and other diverse academic disciplines. The college offers seven undergraduate majors, and students who want to be on the fast track to success can choose the accelerated 4+1 MBA program to complete their BS and MBA degrees in five years instead of six.
Choose from seven majors
You can apply for admission to one of our seven undergraduate majors or choose our undeclared option and decide on your major during your second year.
Saunders’ major in accounting emphasizes both accounting theory and real-life practice. You may tailor your program to your interests and enhance your career prospects by choosing from a public accounting or management accounting option.
Capital markets, risk management, portfolio theory, international finance, forecasting, and budgeting—these are just a sampling of the topics you will be exposed to in our finance major. Your course work and interaction with experts in finance will prepare you for a variety of career opportunities. You will join alumni who are portfolio managers, financial analysts, loan officers, and currency and securities traders.
As companies expand globally, they seek people with an awareness of cultural and political differences and an understandingof international competition and world markets. You will gain these skills and morein Saunders’ international business major. Our international business majors choose a co-major in accounting, finance, management information systems, management, or marketing. Proficiency in a foreign language is an integral part of the program, and so is cooperative education—a requirement that may be satisfied through foreign work experience, international experience with a domestic corporation, or study abroad.
With a degree in management you willgain an understanding of how organizations function and examine the issues of motivation, leadership, job design, group dynamics, and organizational structure. You will learn how to approach problems logically and make intelligent business decisions. The background you acquire will be adaptable to a wide range of organizations and careers.
Saunders’ management information systems major prepares you for careers involving leading-edge enterprise technologies and the analysis, design, and management of computer-based information systems. The curriculum provides students with the systems thinking skills to solve real-world business problems while integrating the latest digital technologies into their solutions. Career options include business and systems analysis, management and information technology consulting, enterprise systems analysis, database application development and administration, network design and administration, Web systems development, and information technology project management.
Our marketing major will provide you with knowledge of markets, consumer behavior, marketing research, and marketing strategy. You will learn to identify customer needs and develop products, services, and programs to meet those needs. Creative and exciting employment opportunities are found in advertising, product management, professional sales, retailing, and marketing management.
New media marketing is a unique major focusing on the development of strategies and practices to help organizations better reach and engage online audiences. It
prepares you for the constantly changing world of Internet marketing and finding new ways for companies to engage and interact with their audience. This major goes into areas such as Web design, content generation, social media, and search engine marketing through the study of analytics, visualization, copywriting, strategy, planning, and execution. Minors complement your program of study. The college offers academic minors in six of its programs (accounting, finance, international business, management, management information systems, marketing), as well as in business administration, digital business, and a cross-disciplinary minor in entrepreneurship, which provides experiential learning as student consulting teams work with startup companies. Business students at RIT may select minors from other colleges as well.