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Communication and Media Technologies MS

Semester Requirements

Rudy Pugliese, Graduate Program Director
(585) 475-5925, rrpgsl@rit.edu

http://www.rit.edu/cmt

Program overview

Communication and the technologies for message creation and dissemination are at the center of dramatic economic, social, and cultural changes occurring as a result of technological development and global connectedness. The master of science degree in communication and media technologies is an interdisciplinary advanced program of study combining liberal arts courses in communication with course work in an applied or professional program. Graduates will be adept at the analysis of communication problems, the development of solutions, and the creation of messages as a result of their combined training in the social sciences, humanities, and applied technologies.

Communication courses rooted in the humanities and social sciences provide students with the opportunity to gain a broad, historical understanding of issues in communication, including the ethical, legal, and social dimensions. Additional courses give students advanced guidance in the creation of written and visual message content. Courses in applied technologies or professional programs provide opportunities for implementation and application. The required thesis combines knowledge, practice, original research, and application under the guidance of a graduate advisement committee.

Graduates are prepared for careers as communication experts in commerce, industry, education, entertainment, and government, as well as for graduate work toward a doctoral degree.

Curriculum

The degree requires the completion of 36 semester credit hours of graduate course work.

Communication and media technologies, MS degree, typical course sequence

Course Sem. Cr. Hrs.
COMM-701 History of Media Technologies 3
COMM-702 Communication Theories 3
  Communication Electives 9
  Professional Core 9
COMM-703 Research Methods in Communication 3
COMM-704 Media Law and Ethics 3
COMM-799 Communication Thesis/Project 6
Total Semester Credit Hours 36

Communication electives

Students are required to select three communication electives from the choices below; a fourth elective is optional. 

Course Sem. Cr. Hrs.
COMM-705 Electronic Communication and Society 3
COMM-706 Crafting the Message 3
COMM-707 International Media 3
COMM-708 Communication Education 3
COMM-709 Online Advertising 3
COMM-710 Visual Communication 3
COMM-713 Readings in Mass Media 3
COMM-789 Special Topics in Communication 3

Applied professional or technical courses

Students are required to select three applied professional or technical courses from the choices below; a fourth applied or technical course is optional.

Course Sem. Cr. Hrs.
Print Media (College of Imaging Arts and Sciences)
PPRT-703 Cross Media Workflow I 3
PPRT-741 Digital Printing and Publishing 3
PPRT-742 Printing Industry Trends and Issues 3
PPRT-743 Perspectives on Contemporary Publishing 3
Marketing (Saunders College of Business)
MGMT-740 Organizational Behavior and Leadership 3
MGMT-741 Managing Organizational Change 3
MGMT-742 Introduction to Technology Management 3
MKTG-761 Marketing Concepts 3
MKTG-766 Marketing in Global Business 3
MKTG-767 Advertising and Marketing Communications 3
MKTG-772 Marketing on the Internet 3
MKTG-778 Commercializing and Marketing of New Products 3
Health Systems (College of Applied Science and Technology)
HLTH-700 Research Methods and Data Analysis 3
HLTH-710 Health Governance and Economics 3
HLTH-717 Bioethics 3
HLTH-720 Health Systems Planning 3
HLTH-725 Stakeholder Communications and Reporting in Health Care 3
SERQ-712 Breakthrough Thinking, Creativity, and Innovation 3
Public Policy (College of Liberal Arts)
PUBL-700 Readings in Public Policy 3
PUBL-708 Technological Innovation and Public Policy 3
PUBL-709 Public Administration and Management 3
PUBL-710 Information and Communication Policy 3

Graduate committee

A full-time student will create a graduate advisement committee by the end of the first semester of study. The committee will be comprised of at least one faculty member from the department of communication and one faculty member from outside the department. The outside member should have a terminal degree. The committee advises and guides the student's elective course selection and course sequencing. With the guidance and approval of the graduate advising committee, students design and conduct a thesis or project appropriate to their course of study and their career goals.

Master's thesis/project

A thesis or project is required of all students in the program. The topic should complement the student's academic graduate interests and scholarly training. Topic selection and methods for implementing the thesis/project occur in consultation with the student's graduate advisement committee.

Admission requirements

To be considered for admission to the MS program in communication and media technologies, candidates must fulfill the following requirements:

  • Hold a baccalaureate degree at an accredited college or university,
  • Submit official transcripts (in English) of all previously completed undergraduate and graduate course work,
  • Have a minimum cumulative undergraduate GPA of 3.0,
  • Submit three letters of reference from academic advisers, major professors, and/or supervisors or managers,
  • Submit a writing portfolio consisting of at least three writing samples, such as academic papers written for class, work-related brochures and pamphlets, or newspaper or magazine articles, and
  • Complete a graduate application.
  • International applicants whose native language is not English must submit scores from the Test of English as a Foreign Language (TOEFL). Minimum scores of 600 (paper-based) or 88-89 (Internet-based) are required. This requirement may be waived for students who submit undergraduate transcripts from American colleges and universities.

[arrow] Click to view program requirements in the Quarter Calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.

Program overview

Communication and the technologies for message creation and dissemination are at the center of dramatic economic, social, and cultural changes occurring as a result of technological development and global connectedness. The master of science degree in communication and media technologies is an interdisciplinary advanced program of study combining liberal arts courses in communication with course work in an applied or professional program. Graduates will be adept at the analysis of communication problems, the development of solutions, and the creation of messages as a result of their combined training in the social sciences, humanities, and applied technologies.

Communication courses rooted in the humanities and social sciences provide students with the opportunity to gain a broad, historical understanding of issues in communication, including the ethical, legal, and social dimensions. Additional courses give students advanced guidance in the creation of written and visual message content. Courses in applied technologies or professional programs provide opportunities for implementation and application. The required thesis combines knowledge, practice, original research, and application under the guidance of a graduate advisement committee.

Graduates are prepared for careers as communication experts in such venues as commerce, industry, education, entertainment, and government, as well as for graduate work toward a doctoral degree.

Curriculum

The degree requires the completion of a minimum of 45 quarter credit hours of graduate course work.

Semester conversion
Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. Each program and its associated courses have been sent to the New York State Department of Education for approval of the semester plan. For reference, the following charts illustrate the typical course sequence for this program in both quarters and semesters. Students should consult their graduate program adviser with questions regarding planning and course selection.

Communication and media technologies, MS, typical course sequence (quarters)

CourseQtr. Cr. Hrs.
First Year
0535-701 History of Media Technologies 4
0535-702 Communication Theory 4
0535-703 Research Methods in Communication 4
0535-704 Communications Law and Ethics 4
  Communication Elective 1, 2, 3 12
  Applied Professional or Technical Electives 1, 2 8
Choose one of the following: 4
     Communication Elective 4  
     Applied Professional or Technical Elective 3  
0535-800 Project/Thesis 5–9
Total Quarter Credit Hours 45-49

Communication and media technologies, MS, typical course sequence (semesters), effective fall 2013

CourseSem. Cr. Hrs.
First Year
COMM-701 History of Media Technologies 3
COMM-702 Communication Theories 3
  Communication Elective 3
  Professional Core 3
COMM-703 Research Methods in Communication 3
COMM-704 Media Law and Ethics 3
  Communication Elective 3
  Professional Core 3
COMM-800 Communication Thesis (summer) 6
  Communication Elective 3
  Professional Core 3
Total Semester Credit Hours 36

Communication electives

Students are required to select three communication electives from the choices below; a fourth elective is optional. History of Media Technologies (0535-701) and Communication Theory (0535-702) are prerequisites for all communication electives.

CourseQtr. Cr. Hrs.
0535-705 Electronic Communication and Society 4
0535-706 Crafting the Message 4
0535-707 International Media 4
0535-708 Communication Education 4
0535-709 Online Advertising 4
0535-710 Visual Communication 4
0535-713 Readings in Mass Media 4
0535-725 Special Topics in Communication 4

Applied professional or technical courses

Students are required to select three applied professional or technical courses from the choices below; a fourth applied or technical course is optional.

CourseQtr. Cr. Hrs.
College of Imaging Arts and Sciences
2081-709 Printing Industry: Trends 4
2081-721 Digital Print and Publishing 4
2081-723 Contemporary Publishing 4
B. Thomas Golisano College of Computing and Information Sciences
4002-722 Fundamentals of Instructional Technology 4
4002-741 Fundamentals of Web-Based Multimedia 4
4004-745 Fundamentals of Human-Computer Interaction 4
E. Philip Saunders College of Business
0105-761 Marketing Concepts 4
0113-750 Marketing in a Global Environment 4
0105-767 Advertising and Integrated Marketing Communications 4
0105-772 Internet Marketing: Strategy and Tactics 4
0105-778 Commercializing and Marketing of New Products 4
0102-740 Organizational Behavior and Leadership 4
0102-741 Managing Organizational Change 4
0102-742 Technology Management 4
College of Applied Science and Technology
0626-707 Applied Data Analysis in Human Resource Development 4
0635-840 Health Systems Policy and Law 4
0625-844 Breakthrough Thinking, Creativity, and Innovation 4
0635-715 Information Systems in Health Administration 4
0635-754 eHealth 4
0635-830 Health Systems Planning 4
0635-882 Bioethics 4
College of Liberal Arts
0521-700 Readings in Public Policy 4
0521-708 Technological Innovation and Public Policy 4
0521-709 Public Administration and Management 4
0521-710 Information and Communication Policy 4

Graduate committee

A full-time student will create a graduate advisement committee by the end of the first semester of study. The committee will be comprised of at least one faculty member from the department of communication and one faculty member from outside the department. The outside member should have a terminal degree. The committee advises and guides the student's elective course selection and course sequencing. With the guidance and approval of the graduate advising committee, students design and conduct a thesis or thesis/project appropriate to their course of study and their career goals.

Master's thesis/project

A thesis or thesis/project is required of all students in the program. The topic should complement the student's academic graduate interests and scholarly training. Topic selection and method(s) for implementing the thesis/project occur in consultation with the student's graduate advisement committee.

Admission requirements

To be considered for admission to the MS program in communication and media technologies, candidates must fulfill the following requirements:

  • Hold a baccalaureate degree at an accredited college or university,
  • Submit official transcripts (in English) of all previously completed undergraduate and graduate course work,
  • Have a minimum cumulative undergraduate GPA of 3.0,
  • Submit three letters of reference from academic advisers, major professors, and/or supervisors or managers,
  • Submit a writing portfolio consisting of at least three writing samples, such as academic papers written for class, work-related brochures and pamphlets, or newspaper or magazine articles, and
  • Complete a graduate application.
  • International applicants whose native language is not English must submit scores from the Test of English as a Foreign Language (TOEFL). Minimum scores of 600 (paper-based) or 100 (Internet-based) are required. This requirement may be waived for students who submit undergraduate transcripts from American colleges and universities.